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Local Search; Still A Long Way to Go
You know, it has not ceased to amuse me watching the various search engines fall over themselves and each other, in their march towards offering 'local search.'
Directory: > eBusiness > SEO
Date: 2004-10-27
 
Are you making these Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods
Directory: > eBusiness > SEO
Date: 2004-10-27
 
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
Directory: > eBusiness > SEO
Date: 2004-10-27
 
Google Holes, Yahoo Gaps, and Black Holes
So, what are they? Well, Black holes are at the center of every known galaxy and are like the eye of a storm.
Directory: > eBusiness > SEO
Date: 2004-10-27
 
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Directory: > eBusiness > SEO
Date: 2004-10-26
 
When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:
Directory: > eBusiness > SEO
Date: 2004-10-26
 
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.
Directory: > eBusiness > SEO
Date: 2004-10-26
 
Google Spyware? Bad Guys & Spies Using Google Desktop Search
I suppose I was naive when I cheered the new Google Desktop Search tool thinking it was ONLY a great way to help ease my computer info-glut and help organize my hundreds of hard-drive stored documents, emails and files. It seems that now I have to worry about how bad guys and busybodies will use it to spy on me!
Directory: > eBusiness > SEO
Date: 2004-10-26
 
Nuthin' New Except Search Terms
Is there such a thing as brand new search term? Something that has never been typed into a search engine box before.
Directory: > eBusiness > SEO
Date: 2004-10-25
 
Word count and search engine optimization
Reader question: Is it really important for search engine visibility to have my own domain name? Also, would it be better for my site to have four pages (total) instead of three? I want to use the content on two pages for my home page. I heard that the home page should at least contain 400 words so that it is more attractive to the search engines.
Directory: > eBusiness > SEO
Date: 2004-10-25
 
Search.com--The Best Kept Secret On The Internet
Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.
Directory: > eBusiness > SEO
Date: 2004-10-25
 
Client Communications as a Ranking Technique: Blogs, Newsletters and SEO
For the past year or two, search engine optimizers have been advising their clients to acquire links and improve site content in order to attract spiders and enhance rankings.
Directory: > eBusiness > SEO
Date: 2004-10-21
 
How Bad Search Terms Can Booby Trap Your Content
Web users type in some pretty far-out search terms when looking for information online. People are in a hurry and often don't bother with spelling, correct syntax, or logical phrasing.
Directory: > eBusiness > SEO
Date: 2004-10-21
 
Keywords – Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Directory: > eBusiness > SEO
Date: 2004-10-21
 
The Keyword Tools Trap
When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone.
Directory: > eBusiness > SEO
Date: 2004-10-20
 
It's The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location! In the past...back in the days when Google was IT when it came to natural search results...everyone was very focused (or shall we say obsessed?) on Google page rank.
Directory: > eBusiness > SEO
Date: 2004-10-18
 
Google Desktop Search versus Microsoft Windows Search
Google Desktop Search Software can't find your lost keys or tell you where you left the Tivo remote control, or that your glasses are on top of your head, where you left them. But the beta software from Google Labs is nothing short of mandatory for those with more emails, Word documents, Powerpoint, Excel and PDF files than they know what to do with. That's me.
Directory: > eBusiness > SEO
Date: 2004-10-18
 
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Directory: > eBusiness > SEO
Date: 2004-10-15
 
Google Revolutionizes Desktop Searching
We're all used to searching the web at blazing fast speeds: picking out the right webpages among the five billion choices takes only a few hundredths of a second. Yet when it comes to searching a relative puddle compared to that ocean, the number of files, e-mails and documents on our computer, the average person is stuck wasting minutes or even hours using Windows' standard search program.
Directory: > eBusiness > SEO
Date: 2004-10-15
 
Throw Away Your Money on Search Engine Optimization
Search engine optimization consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn't continue to be in demand as an SEO specialist. But why do clients throw money out the window with developers who don't understand they are bulldozing down site naming structure and careful page architecture when they do a site redesign?
Directory: > eBusiness > SEO
Date: 2004-10-14
 
The New MSN Search May Be a Google Killer!
The Second Look at MSN's Search technology is available for public beta testing.
Directory: > eBusiness > SEO
Date: 2004-10-13
 
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Yahoo vs. DMOZ - Directory Battle!
Where, why and for whom do web directories exist? Some of the hottest debates about web search revolve around criticisms of both the Yahoo! Directory and DMOZ ODP (Open Directory Project). Often these are general level complaints, to wit - link rot, inappropriate placement, difficulty in getting considered for a listing, their inability to keep pace with the growth of the web, lack of direct communication, just to name a few.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Secret Search Engine Insider Statistics...
Which Search engines provide the most relevancy for website ad producers & SEO specialists? I believe the answer is in letting the market (the end user) decide which search engine brings the most meat to the table. This can easily be determined by viewing the little known unique visitor statistics of the top search engines. Could knowing which search engines are receiving the most traffic aid you in SEO, and thus increase traffic to your own website? The very thought is extremely tantalizing.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Yahoo & Google Split Market Down Middle
As Yahoo! search announced that they would no longer be utilizing Google's search results in their query returns, they began launching their very own search technology, to wit - Yahoo Slurp. Now what does this transition mean to the dynamics of SEO and ad marketing on the web? It means that almost one-half of the entire search results returned on the web is now using a different technology other than Google's PR system to present your website to the world.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Beyond the box with Google's Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Tops in Toolbars?
Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Search Engines: Playing A Game You Can't Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.
Directory: > eBusiness > SEO
Date: 2004-10-12
 
Google’s New Update - Is Google Bombing You?
As the world turns, the internet is getting stirred up by these new Google updates showing up all over the web. For the past few weeks people have been recording two GoogleBots showing up on their site stats.
Directory: > eBusiness > SEO
Date: 2004-10-11
 
SEO Your PDF’s
First, why would anyone want to search engine optimize their PDF files? Well, if you had an eBook, brochure, product description or technical document in PDF format, you may wish to optimize these to pick up some extra search engine traffic.
Directory: > eBusiness > SEO
Date: 2004-10-11
 
Google's Trap, DMOZ's Nap, And Yahoo!'s Crap
Anyone may use this article free of charge, provided the article is not altered and the resource box remains intact.
Directory: > eBusiness > SEO
Date: 2004-10-08
 
Algo Update? Don't Panic
There has been a great deal of speculation about a shift coming in Google's ranking algorithms over the past few weeks.
Directory: > eBusiness > SEO
Date: 2004-10-07
 
Are Meta Keywords Back In For Search?
Over the last few years web producers have been told that 'Meta Keywords' hold only the slightest consideration in search engine page rank, if at all. Yet we all still post these strings of meta keywords and discuss at length in SEO threads the appropriate way to display them. Some webmasters use commas, some say no spaces between the commas, while others advocate long logical strings of words to match natural search queries.
Directory: > eBusiness > SEO
Date: 2004-10-07
 
Google Growing – An Update on Google
There is a lot going on at the Googleplex these days. For three different reasons, each of which is important to search marketing, Google has been in the SEO spotlight the past week.
Directory: > eBusiness > SEO
Date: 2004-10-06
 
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was aimed at Rheumatoid Arthritis sufferers and others who weren't able to stomach aspirin, which is arguably more effective than Vioxx is for most pain relief.
Directory: > eBusiness > SEO
Date: 2004-10-06
 
Google Page Rank - Important or Just Another Number?
Before, I wrote about how your website's Alexa rating is not actually that important to the success of your online business. Now, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?
Directory: > eBusiness > SEO
Date: 2004-10-05
 
What Is Waiting for Us? Tomorrow's SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients.
Directory: > eBusiness > SEO
Date: 2004-10-04
 
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