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A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Directory: > eBusiness > SEO
Date: 2004-09-30
 
Google Catalogs - Old Fashioned Mail Order Meets High Tech Search
In addition to Google's Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs.
Directory: > eBusiness > SEO
Date: 2004-09-30
 
Google Groups Are Still Useful
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet.
Directory: > eBusiness > SEO
Date: 2004-09-30
 
Help your visitors zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. To help these webmasters provide even more service to their visitors, Google is currently beta-testing a new feature called Site-Flavored Google Search.
Directory: > eBusiness > SEO
Date: 2004-09-30
 
Why is Search Engine Optimisation Expensive?
Many of our customers find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Directory: > eBusiness > SEO
Date: 2004-09-30
 
3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins.
Directory: > eBusiness > SEO
Date: 2004-09-28
 
Getting Flash Sites Ranked in Search Engines
Reader Question: What would be the best approach to make a whole Flash Web site indexable for search engines? I have thought of generating a database driven, artificial HTML structure-hierarchy with the right meta tags and content which would redirect the user to the appropriate Flash page/content.
Directory: > eBusiness > SEO
Date: 2004-09-27
 
Dogpile - Cross Cultural Issues
In September 2004, the US based meta search Engine Dogpile announced that is was changing its name to WebFetch in Europe and the UK. This change is a perfect example of the cross cultural issues language can pose for international businesses.
Directory: > eBusiness > SEO
Date: 2004-09-24
 
Search Engines Can See the Movies - Macromedia FLASH SDK
Macromedia has solved what was likely one of its biggest problems.
Directory: > eBusiness > SEO
Date: 2004-09-23
 
10 Ways to Ensure Your Site Does Not Get Indexed on Search Engines
Search Engines have come a long way since the web's beginnings. Back in the old days it seemed like anything you typed in would ultimately show at least one or more pornographic web site.
Directory: > eBusiness > SEO
Date: 2004-09-23
 
5 Ways to Eat Your Competition for Lunch Using Google
Google is one of the most accurate and usable search engines every developed.
Directory: > eBusiness > SEO
Date: 2004-09-23
 
Get Top Search Engine Ranking Using Keyword Strategies
Your prospects type in keywords into search engines to find your web site. Implementing simple keyword strategies can dramatically improve your search engine ranking and web traffic.
Directory: > eBusiness > SEO
Date: 2004-09-22
 
The Back Pain of Search
If you've ever suffered from back pain you'll relate to the grief that I discuss in this article. You'll relate even more if your back pain started on the onset of your SEM career. Not surprisingly, mine did.
Directory: > eBusiness > SEO
Date: 2004-09-22
 
The Future of Search: Beyond the Horizon
I was asked by SEMPO (the Search Engine Marketing Professional Organization) to speculate on the future of search marketing. Then came the hard part: Limit it to one column.
Directory: > eBusiness > SEO
Date: 2004-09-21
 
Content Management Systems Eyeball SEO
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
Directory: > eBusiness > SEO
Date: 2004-09-20
 
Article Syndication for Better Search Engine Position
If you're sick of being #987 for your best Google keyword phrase, here are simple-to-implement changes that can skyrocket your listing (and they don't have anything to do with what is ON your page!)
Directory: > eBusiness > SEO
Date: 2004-09-17
 
A South African Search Engine
There are many articles being published about the likes of Google, in fact most articles are about Google.
Directory: > eBusiness > SEO
Date: 2004-09-16
 
See No Google, Hear No Google, Speak No Google
I woke up last night in a cold sweat. Seriously - I'm not joking! It was three in the morning and I'd just had a nightmare that is enough to scare any website owner. Google didn't exist.
Directory: > eBusiness > SEO
Date: 2004-09-16
 
Destination: Desktop for Google
First we had the original Google search that evolved into the leader in its class.
Directory: > eBusiness > SEO
Date: 2004-09-16
 
Get personal with Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now.
Directory: > eBusiness > SEO
Date: 2004-09-16
 
To the next level with Google Groups 2
If you haven't visited the Google Labs lately, they have released a beta of Google Groups 2 that you may want to check out. This is Google's answer to Yahoo Groups, and they've added some new features to make their service more useful.
Directory: > eBusiness > SEO
Date: 2004-09-16
 
Understanding Search engines!
1.A tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Some search engines are specifically designed to find Web sites intended for children.
Directory: > eBusiness > SEO
Date: 2004-09-14
 
Do You Need a GPS to Navigate Your Site?
There are many very important aspects in SEO, but few are as essential as proper navigation.
Directory: > eBusiness > SEO
Date: 2004-09-13
 
SEO Master Class: 10 Steps To Success
SEO is complex, but it does not need to be. As with any strategic activity if you develop a methodology or process you can give yourself a pre-defined set of stages which drastically simplifies the process.
Directory: > eBusiness > SEO
Date: 2004-09-13
 
Technology to Drive Changes in Search Engine Marketing
It has been a month since I thought about the search sector. I have been on a much needed stress-break for the past month and my position at StepForth has changed radically.
Directory: > eBusiness > SEO
Date: 2004-09-09
 
Title Tags, Meta Descriptions and Keywords
Just when I finally stopped getting the dreaded "Do I need commas or no commas in my Meta keyword tag" question, there's been a new stream of Meta tag questions being asked at the forum and in my email box.
Directory: > eBusiness > SEO
Date: 2004-09-09
 
Google Page Rank Is Dead
In part I - Google Page Rank Is Dead - Or Ist It?
Directory: > eBusiness > SEO
Date: 2004-09-09
 
Personalized Search Versus Personal Choice
Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service.
Directory: > eBusiness > SEO
Date: 2004-09-08
 
Making Informed Keyword Choices
Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.
Directory: > eBusiness > SEO
Date: 2004-09-08
 
Google Bombing or Incremental Tool for Search Engine Ranking?
I visited the WebProWorld forums and stumbled across a topic "New Google Bombing Technique" and was startled to see that the topic had been viewed over 22,000 times! It is by far the most active of the forums in the "Search Engine Insider Reports" section.
Directory: > eBusiness > SEO
Date: 2004-09-08
 
Guarantees from SEO Companies
Recently there has been a spate of well publicized court cases against SEO companies who have been involved in dubious practices such as making false claims or false guarantees.
Directory: > eBusiness > SEO
Date: 2004-09-08
 
Why Reinvent the Wheel?
Why reinvent the wheel? We have all heard this statement time and time again, and all too often it is from an annoyingly critic or a cheesy salesperson.
Directory: > eBusiness > SEO
Date: 2004-09-07
 
Lycos Launches Vertical Strategy with Discussion and People Search Products
Lycos U.S. recently launched a Discussion Search product that should be a hit and a People Search product that might charitably be called a sacrifice bunt.
Directory: > eBusiness > SEO
Date: 2004-09-07
 
Google Can Now Index . . . Flash! An Interview with Michael Marshall
As you know, a Flash movie as the index page of a site has always been a major problem with search engine optimization. There's simply no content for the search engines to index.
Directory: > eBusiness > SEO
Date: 2004-09-07
 
Is Google Dying?
On sites with more than a few thousand pages, Google is not indexing anywhere from ten percent to seventy percent of the pages it knows about.
Directory: > eBusiness > SEO
Date: 2004-09-01
 
Sites Abandoned by Googlebot
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week.
Directory: > eBusiness > SEO
Date: 2004-09-01
 
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre.
Directory: > eBusiness > SEO
Date: 2004-09-01
 
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