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eBusiness and Search News |
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The Ugly Truth about Search Engines
Do you want more search engine traffic? Are you having trouble getting it? You're not alone. You could have the most highly optimized web site possible and still fail to achieve a top ten, or for that matter, even a top 20 ranking in an engine like Google.
Directory:
> eBusiness > SEO
Date: 2004-08-30
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Search Engine Personalization: The Fallout
There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results to every user who searches for the certain keywords.
Directory:
> eBusiness > SEO
Date: 2004-08-25
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Search Engine Marketing 101 For Corporate Web Sites
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).
Directory:
> eBusiness > SEO
Date: 2004-08-25
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Seven Gifts Your Search Engine Marketing Company Will Love
As the owner of a busy search engine marketing company, I've been in the trenches long enough to be able to predict whether a search engine optimization campaign is going to be a breeze or a struggle. When it's a struggle, it's often because the client hasn't provided us with certain crucial elements we need to do our job efficiently.
Directory:
> eBusiness > SEO
Date: 2004-08-25
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The Key to Finding Good Keywords
If you know anything about optimizing your website for the search engines, you know how important it is to choose the right keywords. If you fail to pick the words that you want your site to be found under, you risk untargeted traffic -- or at worst, no traffic at all.
Directory:
> eBusiness > SEO
Date: 2004-08-23
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Prime Keywords Getting Expensive
The cheap keyword prices found by search engine advertising's early adopters are disappearing, which is making the great early returns on investment harder to find.
Directory:
> eBusiness > SEO
Date: 2004-08-23
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Google Page Rank Is Dead - Or Is It?
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
Directory:
> eBusiness > SEO
Date: 2004-08-23
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Keyword Phrases in Linking Text
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text is the clickable text that takes people to another page or resource. You need to choose that text carefully.
Directory:
> eBusiness > SEO
Date: 2004-08-20
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Relevance and Link building
Why Are Links Important?
There once was a time when links didn't matter - at least not like they do today. Some of the Search Engines looked at back links for a portion of their algorithms, but it didn't carry the same weight as it does today. Now, in order to be competitive in nearly any online industry, back links are essential.
Directory:
> eBusiness > SEO
Date: 2004-08-19
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Search Engines and Rollover Navigation
Hi Jill,
If our navigation buttons are rollovers, I understand that search engines can't follow the links. Do you recommend repeating them as text links at the bottom of the page or is this unnecessary?
Best regards,
Marla
Directory:
> eBusiness > SEO
Date: 2004-08-18
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Keeping it clean could give you a boost
Everyone is striving to be at the top of the pile, we all want to get a better google PR and want this to reflect in more visitors to our site. But after we have followed all the advice about keyword placement and alt tags is there anything else we can do?
Directory:
> eBusiness > SEO
Date: 2004-08-11
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Is it Worth Chasing Search Engine Rankings?
We all know that the best way of getting quality, free traffic is by achieving a first page ranking on one of the main search engines. For the past few years, Google has held the position of being the most popular and probably the best search engine there is and as such, this is the search engine that everyone wants their site listed on.
Directory:
> eBusiness > SEO
Date: 2004-08-11
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Thoughts on Google's IPO
For the past nine months the financial and Internet world has been watching Google in anticipation of what could be the largest Initial Public Offering of stock in history. If you are reading this column and have not been living on Mars for the past year, you know that Google is about to go public, and soon. The stock options are being offered to investors using an unorthodox method known as a Dutch Auction. The site taking registrations and bids is scheduled to close tomorrow at 5:00PM, Eastern Daylight Time.
Directory:
> eBusiness > SEO
Date: 2004-08-11
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Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Directory:
> eBusiness > SEO
Date: 2004-08-10
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Avoid Search Engine Blacklisting
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.
Directory:
> eBusiness > SEO
Date: 2004-08-04
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Common-sense Search Engine Optimization
For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.
Directory:
> eBusiness > SEO
Date: 2004-08-04
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Search Engine Optimization in an eCommerce World
Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:
Directory:
> eBusiness > SEO
Date: 2004-08-04
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5 Difficult Technologies or Techniques for SEOs
Last week our CEO Ross Dunn wrote about the Ten Worst SEO Tactics. Today, I will cover the most difficult technologies and techniques to work with. While each of these technologies, techniques and designs have a useful purpose for web-designers, webmasters and general office staff tasked with keeping the site up to date, they each also present problems for search engine spiders and/or SEO practitioners. While reading, please keep in mind that the search engines are aware of these issues and may be in the process of creating work-around solutions. Similarly, the creators of many of the technologies mentioned here are also aware of these issues and in some cases are working to present webmasters and site designers with solutions. Topping the list is FLASH.
Directory:
> eBusiness > SEO
Date: 2004-08-04
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Double listings at Google
Have you ever searched for something on Google and noticed that a website has a double listing - a main listing and a second listing indented - and wondered "Why?" And then wondered, "How?"
Directory:
> eBusiness > SEO
Date: 2004-08-02
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