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PageRank: a True Commodity
What is PageRank Worth? Whatever people are willing to pay for it. Nothing more, nothing less...
Directory: > eBusiness > SEO
Date: 2004-07-30
 
The Definitive Link Building Strategy
If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.
Directory: > eBusiness > SEO
Date: 2004-07-30
 
How to Avoid Being Blacklisted by the Search Engines
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.
Directory: > eBusiness > SEO
Date: 2004-07-30
 
The Top 10 Worst SEO Tactics
I think it is fair to say that Internet users love change, in fact I imagine that many of them embrace the concept wholeheartedly. After all, there are not many mediums guaranteed to keep you engaged and on the tip of your toes learning new things on a daily basis.
Directory: > eBusiness > SEO
Date: 2004-07-29
 
Finding Keywords to Build Your Web Site Traffic
What are web site keywords and how do I go about finding keywords that will work for me?
Directory: > eBusiness > SEO
Date: 2004-07-28
 
How to Increase Ranking in Search Engines
Welcome to how to increase ranking in search engines, Today we are going to work with using keywords, recipricol linking, keywords in links, and content in order to get a good page ranking in any of the major search engines.
Directory: > eBusiness > SEO
Date: 2004-07-28
 
Are You Wasting Money on Overture?
Overture is a great place to get traffic. Pick the right keywords and you are in for smooth sailing!
Directory: > eBusiness > SEO
Date: 2004-07-28
 
Focus on Your Target Audience!
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.
Directory: > eBusiness > SEO
Date: 2004-07-27
 
How To Automatically Score Better on Search Engines
The debate has loomed now for years: Does it matter whether you use your best keywords in your domain name or not?
Directory: > eBusiness > SEO
Date: 2004-07-26
 
Link Myths
As competition among websites increase, close attention is being paid to rankings in major search engines. Since a high ranking in a keyword can "make or break" a business, webmasters are looking to find any method to increase their ranking. By examining the algorithms of Google and other search engines, it is easy to see that a high value is being placed on the number of links (and quality) pointing to a website. As a result, most webmasters have realized the importance of finding partners to link to their Internet business.
Directory: > eBusiness > SEO
Date: 2004-07-23
 
Customer Acquisition and Retention
The first e-commerce web sites were developed to create avenues to acquire new customers. That was in 1994.
Directory: > eBusiness > SEO
Date: 2004-07-23
 
Is Your Site Spamming the Search Engines?
Spamming the search engines can cause your site to be banned and dropped from their indices. To help webmasters understand the rules of search engine etiquette the search engines have established quality guidelines that explain the majority of their rules about spam. By simply following these guidelines your site can remain in the search engines.
Directory: > eBusiness > SEO
Date: 2004-07-23
 
Wordtracker Wisdom: Common keyword questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
Directory: > eBusiness > SEO
Date: 2004-07-22
 
Achieving a Top Ten Placement
Achieving a top ten placement in the search engines can be compared to being invited to a party for the elite. Only the best of the best optimized web sites get to be in the top ten. While many may still agree that this is the truth, one needs to understand the entire picture. How much does Page Rank or Site Rank have to play in the picture of getting invited to the Search Engine's Top Ten party?
Directory: > eBusiness > SEO
Date: 2004-07-22
 
Search Engines and Consumer Behavior
When web sites are developed with an e-commerce system they typically do not have unique names for each page, if they are using dynamic solutions. Other solutions require creating web pages that promote the products placed on that page; and, again they don't have the name of the individual products. These solutions don't help much for various reasons.
Directory: > eBusiness > SEO
Date: 2004-07-22
 
Breadcrumbs
Hansel and Gretel were walking through the woods and dropping breadcrumbs along the way to aid in helping find their way back home. While this is a children's story with multiple meanings, it does, in fact, hold a message for web designers. Deep sites should have some form of back navigation.
Directory: > eBusiness > SEO
Date: 2004-07-22
 
Search Engine Optimization - Link Keywords
When your optimizing your website for search engines there are some link building strategies that you want to try and achieve to help be ranked higher up on search engines.
Directory: > eBusiness > SEO
Date: 2004-07-21
 
The Strategy of Search
There's a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I play). You don't think ahead to what the next move could be. Strategy plays no part. Each turn, you look at the board and make what appears to be the best move.
Directory: > eBusiness > SEO
Date: 2004-07-21
 
SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way… If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
Directory: > eBusiness > SEO
Date: 2004-07-21
 
Buying Your Way to the Top with Pay Per Click Advertising
Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That's basically what happens whenever a prospective customer or client types a phrase into a search engine that's relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine's computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising.
Directory: > eBusiness > SEO
Date: 2004-07-20
 
One Simple but Useful Pay Per Click Advertising Trick
There are many techniques people use for tracking the performance of their PPC campaigns. Some are incredibly advanced and intense and others are plain and simple. One little trick I like to use is not only simple to put in place, but can provide very powerful results.
Directory: > eBusiness > SEO
Date: 2004-07-19
 
Reciprocal Linking Overload-Any Old Link Back Will Do?
So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. At one time it was extremely important to get as many sites linking to you as possible, so the Google bots would spider your site, see all of these sites linking to you, and determine that your site must be of some importance because so many others are linking to it.
Directory: > eBusiness > SEO
Date: 2004-07-19
 
Google Ban - How not to get banned by Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!
Directory: > eBusiness > SEO
Date: 2004-07-19
 
Feed Me. Satisfy the Search Engines and Your Site's Visitors With Relevant, Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Directory: > eBusiness > SEO
Date: 2004-07-19
 
Interview with Gideon Greenspan, Co-Founder of GoogleAlert
SY: Hi Gideon, Thanks a lot for sparing some time with us. Can you please tell us a bit about GoogleAlert? How did the concept develop?
Directory: > eBusiness > SEO
Date: 2004-07-19
 
Tracking Your Advertising Dollars with Overture's Marketing
If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called "Marketing Console." It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.
Directory: > eBusiness > SEO
Date: 2004-07-16
 
Search Engine Optimization Tips
When optimizing your website for the search engines there are certain things you want to avoid, and certain things you want to accomplish.
Directory: > eBusiness > SEO
Date: 2004-07-16
 
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 1
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.
Directory: > eBusiness > SEO
Date: 2004-07-15
 
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 2
Reason #2 - Duplicate Searches As you most certainly must know, Overture's strength as a viable advertising medium for online businesses lies in the fact they are provide results to "tens of thousands of Web sites" which include AltaVista, Yahoo, MSN Search, HotBot, and AllTheWeb just to name a few. They claim to reach more than 80% of active U.S. Internet users.
Directory: > eBusiness > SEO
Date: 2004-07-15
 
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 3
Finally: Making sense of the numbers (here comes the shock).
Directory: > eBusiness > SEO
Date: 2004-07-15
 
Identify Target Markets and Match Keywords for Increased Web Visibility
As your company evolved its web presence did you have a clear picture of the market for your product?
Directory: > eBusiness > SEO
Date: 2004-07-15
 
Link Popularity through Expert Content
Nick Usborne is well known for his online writing talents (just do a Google search on his name if you don't know what I mean).
Directory: > eBusiness > SEO
Date: 2004-07-14
 
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Directory: > eBusiness > SEO
Date: 2004-07-14
 
Shifting SEO Landscape -- Paid Inclusion out of MSN
Here we go again. It's search engine earthquake time. It's of smaller magnitude on the imaginary SEO Richter scale, maybe a 3.5, but newsworthy none-the-less.
Directory: > eBusiness > SEO
Date: 2004-07-14
 
The Road to Better results
Keyword Research Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in "medical insurance" or "health insurance" more often? Is it worth targeting the keyword "dental insurance"? What do your competitors think its clients type?
Directory: > eBusiness > SEO
Date: 2004-07-14
 
The Benefits of Organic SEO
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Directory: > eBusiness > SEO
Date: 2004-07-13
 
CSS a Great Optimization Tool
What is CSS? CSS stands for Cascading Style Sheets. It is a webdesign language that is used to increase the look and feel of your website. It can be of great use when you are optimizing your website for search engines. Search Engines go through your website as fast as they can. So usually its better to have less code and more content. CSS allows you to use simple tags in your code and have high effects.
Directory: > eBusiness > SEO
Date: 2004-07-13
 
Understanding the SEO Industry
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.
Directory: > eBusiness > SEO
Date: 2004-07-13
 
Retaining Page Rank while Cloaking Affiliate Links
There is no need to give away valuable Page Rank to affiliate programs. You signed up to make money, not to increase their search engine rankings.
Directory: > eBusiness > SEO
Date: 2004-07-13
 
And You Thought Google Was Just a Search Engine
Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google's technicians are a very talented group and they're constantly at work developing new and fun services. You'll find a complete list at http://www.Google.com/options/
Directory: > eBusiness > SEO
Date: 2004-07-13
 
What is Content? Part II
Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!
Directory: > eBusiness > SEO
Date: 2004-07-07
 
Search Engine Optimization Tools
Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)
Directory: > eBusiness > SEO
Date: 2004-07-06
 
Why Page Rank Matters (and how to cash in on it)
For the last couple weeks I have been listening to several interviews my friend Andy Jenkins did with Brad Fallon about Brad's phenomenal success his first year online.
Directory: > eBusiness > SEO
Date: 2004-07-06
 
Search Engine Friendly Site Navigation
Daniel Boone was known as one of the most famous trailblazers. Boone helped blaze a trail which later became known as the Cumberland Trail. A few years later Boone blazed the trails from the Carolinas to the, then, western territories, those trails became known as the Wilderness Roads. While people can blaze trails in the wilderness, search engine spiders cannot. Search engine spiders require through your site to find your pages.
Directory: > eBusiness > SEO
Date: 2004-07-06
 
SEO Basic Tutorial
Starting out, the two biggest keys to success in the search engines (Yahoo, Google, MSN, etc.) are content and incoming links. People argue about which plays the largest role, but I just suggest doing your best at both.
Directory: > eBusiness > SEO
Date: 2004-07-06
 
Keyword Research: Getting Started
Choosing keywords or keyword phrases can be extremely confusing to site owners. There are some very simple ways to get started on keyword research for your website. It's not a complicated process, if you have the right start.
Directory: > eBusiness > SEO
Date: 2004-07-06
 
Delusional Search Engine Optimization & SEO Tips
Why do People Become Successful? Usually it is the result of having extreme natural gift or a passion for a topic. Sometimes success is a function of luck. On the web it is the syndication of thought that makes people extremely successful.
Directory: > eBusiness > SEO
Date: 2004-07-02
 
Content is King
In the world of search engine optimization, one thing is clear… content is king.
Directory: > eBusiness > SEO
Date: 2004-07-02
 
New Changes from Google and Overture
Google ADWORDS In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions.
Directory: > eBusiness > SEO
Date: 2004-07-01
 
Get Your RSS Feed Listed Within Hours at Yahoo in 5 Simple Steps
Let's be honest. There's three types of people in the world.
Directory: > eBusiness > SEO
Date: 2004-07-01
 
XML is better than HTML for SEO
XML is better than HTML for Search Engine Optimization. I created two web pages as examples for demonstration of this issue.
Directory: > eBusiness > SEO
Date: 2004-07-01
 
Paid Placement On The Natural Engines
In the PPC world the more you pay the higher you rank. A #1 ranking on Overture for "search engine placement" would cost $8.01 and a #3, $5.25. It has generally been understood that this is a major difference between the PPC engines and the natural engines. You can't buy placement on the natural search engines … or can you?
Directory: > eBusiness > SEO
Date: 2004-07-01
 
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