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Google Bans SEO Firm and it's Clients
GoogleGuy recently broke his silence to confirm that Google has taken action against an SEO firm and it's clients for spammy techniques. The SEO company convinced some its clients to use javascript redirects and place hidden links to doorway pages created by the firm. GoogleGuy explains:
Directory: > eBusiness > SEO
Date: 2004-06-30
 
Five Things Most Search Engine Optimization Firms Won’t Tell You -- But That You Need to Know Before You Spend a Dime
So, you want your Web site to rank high on Google and other search engines.
Directory: > eBusiness > SEO
Date: 2004-06-30
 
Interview with Building Your Business with Google For Dummies Author Brad Hill
Brad Hill has worked in the online field since 1992, and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching For Dummies, share a knack for taking what are often highly technical concepts and presenting them in ways that are immediately useful to the average reader.
Directory: > eBusiness > SEO
Date: 2004-06-30
 
Inside the Mind of the Searcher Part II: Search Behavior Explored
I've have to say I've been amazed by the response we've had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They've been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.
Directory: > eBusiness > SEO
Date: 2004-06-28
 
Never Turn Down a Link… Almost
There was a time when link building meant finding only high PageRank links that used no forms of tracking, but now, free high PR links are extremely difficult to find, and more and more webmasters are using various tracking techniques.
Directory: > eBusiness > SEO
Date: 2004-06-28
 
Hiring a Search Engine Marketer
Many website owners put the cart before the horse- anxious for search engine traffic and rankings, the first thing they do once their site is complete is buy a "submit to 1,000 search engines for $29" service. Unfortunately, what they receive is a tenfold increase in e-mail spam but no increase in search engine traffic.
Directory: > eBusiness > SEO
Date: 2004-06-28
 
Google Local Search and the Impact on Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.
Directory: > eBusiness > SEO
Date: 2004-06-28
 
Google Update - IPO, SERPS, Open & Outsourcing, GMAIL
Over the past seven years, it is fairly safe to say that the use of search engines has revolutionized our methods of finding and valuing information. Almost any activity involving research from personal travel planning to corporate business planning has been made far easier through the use of search engines. When one search tool or firm dominates as Google has for the past three years, it will get a lot more attention from the public and the media. Case in point, Google. Synonymous with search, Google has changed the world. For the most part, Google has made it a better place to live. That in itself justifies the intense scrutiny constantly focused at virtually every move made in the Googleplex. The fact they are changing rapidly further justifies the public and media interest and the hoopla.
Directory: > eBusiness > SEO
Date: 2004-06-24
 
Does Location Of Your Keyword Affect Ranking?
One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the top third, middle third or bottom third of a page?
Directory: > eBusiness > SEO
Date: 2004-06-24
 
Using Scoring System to Combat PPC Click Fraud
Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher's and advertiser's campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson's recent article PPC Guerilla Tactics in WebProNews).You know there is a problem when Google in its pre-IPO filings cites click fraud as one of the potential risks investors should worry about.
Directory: > eBusiness > SEO
Date: 2004-06-22
 
Unethical SEO Agencies Are Spamming Their Clients Sites & Risking Blacklistings
Along with thousands of other people I pored my myself into the Internet World 2004 exhibition at Earls Court, London between 15th - 17th June. My main interest was search engine marketing so I headed off to the New Media Market Hall where several search engine marketing firms were pitting themselves against each other in a scramble to gather the names and emails of potential clients.
Directory: > eBusiness > SEO
Date: 2004-06-22
 
Why Build a Niche Website?
Larger is not necessarily better. Many people tell you to make tons of content but fail to explain exactly what quality content is. The biggest problem with growing extremely large is a complete loss of focus.
Directory: > eBusiness > SEO
Date: 2004-06-21
 
Quality Metadata Makes For Successful Web Content
Metadata is a web writing skill. It helps your readers quickly find what they need. Metadata is an essential part of successful web sales and marketing efforts. It helps influence people to buy. In every sense, metadata can drive action. It can help you achieve your objectives.
Directory: > eBusiness > SEO
Date: 2004-06-21
 
Where does your Site Rank on Google?
If you have been involved with optimizing or promoting your website, you would have often searched your prominent keywords in search engines like Google to check where your site ranks. If you are having to deal with more than 20 to 40 keyword phrases, checking your site ranking in the first 30 results, across 10 major search engines can be a daunting task.
Directory: > eBusiness > SEO
Date: 2004-06-21
 
Search Engine Optimization – SEO is Dead. Long Live SEO
I get a lot of inquiries from web site owners looking for magical search engine optimization results. I wonder where they're getting the idea that top rankings can be had so easily for such a minimal investment. Many truly believe that Google's most competitive rankings can be conquered that easily.
Directory: > eBusiness > SEO
Date: 2004-06-18
 
If Content is King, Then Surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen.
Directory: > eBusiness > SEO
Date: 2004-06-18
 
How To Write Effective And Unique Articles That Are Optimized for the Search Engines
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
Directory: > eBusiness > SEO
Date: 2004-06-18
 
PPC for Pennies – goClick great alternative to Google
If you are looking to spend some of your advertising dollars on Pay Per Click (PPC), but don't care for the high prices of Google and Overture, you may want to take a look at some of the other PPC engines out there.
Directory: > eBusiness > SEO
Date: 2004-06-17
 
A keyword generator - Is One Enough ?
If you want to create web pages optimized for a search engine, one of your first tasks will be finding relevant keywords around which the page should be built. The more specific you can be in selecting relevant keywords the better chance of getting targeted traffic to your web page.
Directory: > eBusiness > SEO
Date: 2004-06-17
 
You Had Me At the Search Engine
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.
Directory: > eBusiness > SEO
Date: 2004-06-16
 
SEO Technique Update - Google/Yahoo
Every few months it is a good idea to review SEO techniques in light of changes in the ranking algorithms used by the major search engines. As of today, there are only two major organic search tools we worry about, Google, and Yahoo. Both of these search tools look at different elements of your website when considering where to rank the site in the Search Engine Results Pages (SERPs). While considered one of the "Big Three", MSN continues to receive results from the Yahoo/Inktomi database with LookSmart listings being displayed from time to time. MSN is likely to release its own algorithmic search engine in the coming months. What works for Yahoo tends to work with MSN. Please note, these basic rules for rankings may change at any given moment. That's one of the things that make this job so much fun...
Directory: > eBusiness > SEO
Date: 2004-06-16
 
How to Use Your Google API Key as Your Secret Weapon: Part Two
Unlike part one , the rest of this article series will outline fewer Google API applications, as it focuses on only one thing. By the time you finish reading it, you will know how to implement what in my humble opinion, is the best way to use certain Google API Applications to enhance your own site.
Directory: > eBusiness > SEO
Date: 2004-06-15
 
Understanding The SEO Triangle
There is no doubt that competition between businesses on the World Wide Web is increasing. If you aren't feeling the heat yet, you will soon enough. In order to survive, you must have a sharply focused strategy in all aspects of your online presence.
Directory: > eBusiness > SEO
Date: 2004-06-14
 
Don't Get Scammed When Buying Links
Links have been a factor in ranking well in the SERPs for a long time now, but recently they have become much more important, especially when seeking high rankings on Google. Because of this, incoming links have turned into a hot commodity, especially from high PageRank sites.
Directory: > eBusiness > SEO
Date: 2004-06-10
 
Nigritude Ultramarine: What We Will Learn
Recently DarkBlue.com initiated a competition to see who could rank #1 for the keyword nigritude ultramarine. The idea of the competition is to see what works and what does not work in search engine optimization of websites. To aid in creating useful findings, the competition has two winners. The first winner will be announced in early June and the second winner will be announced in July. The idea is to see who can get to the #1 position in a short amount of time as well as to see who can optimize the best for the long term.
Directory: > eBusiness > SEO
Date: 2004-06-08
 
A Web Directory That Helps You Do, Not Find
Interview With Gimpsy Founder - Mordechai Chachamu
Directory: > eBusiness > SEO
Date: 2004-06-08
 
The Missing Ingredient in SEO
Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn't matter. You'll be bypassed by savvy searchers soon enough if you aren't careful about content.
Directory: > eBusiness > SEO
Date: 2004-06-07
 
Inside the Searcher's Mind: It's a Jungle in Here!
In search marketing, there are many more questions than answers, particularly when it comes to how people search. We know how we search and we assume everybody searches in a similar way. Also, because searching has become such an intuitive function, we tend not to really give the actual search process much thought. If many of us actually looked at what we did in a search process, we'd probably surprise ourselves.
Directory: > eBusiness > SEO
Date: 2004-06-07
 
How to Choose Keywords for Maximum SEO Effectiveness
Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website - prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services - wasting your time and money.
Directory: > eBusiness > SEO
Date: 2004-06-07
 
Interview of Bruce Stone of Wow Directory
Hello Bruce, Thanks for taking the time to let me ask you a few questions. Lets get into the questions...
Directory: > eBusiness > SEO
Date: 2004-06-07
 
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.
Directory: > eBusiness > SEO
Date: 2004-06-04
 
The Difference between Paid and Organic Listings
As a business sector, the world of search is changing. Last week I wrote a piece about how Google has less decision making power than users might think as the company finds itself in a business environment that is being molded by factors outside their corporate control. The bottom line in any enterprise, regardless of the social mission associated with that enterprise is survival. In the business world, survival necessitates making money. Saying one needs to make money is a lot easier than actually making that money. Being a leader in any field does not necessarily equate to turning a profit as evidenced by the dead or dying brands Lycos, Alta Vista and Infoseek. Each of these search tools provided their users with good, relevant information but none of them could survive on their own. Each has been gobbled up by a bigger player and eventually killed or put on the "death-watch" list.
Directory: > eBusiness > SEO
Date: 2004-06-03
 
Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.
Directory: > eBusiness > SEO
Date: 2004-06-02
 
What Lies Ahead For Local Search Engine Technology
No topic has received as much coverage recently as that of "local search" - the ability to find search results that are targeted to a users geographical preference. Google, Yahoo and Ask Jeeves are all making impressive advancements with local search, but there is another company that is vying for the local search crown.
Directory: > eBusiness > SEO
Date: 2004-06-01
 
EZ traffic from Google and Yahoo Traffic
This is a sly traffic idea I got from my Kentucky cohort Garrett French. Garrett writes for WebProWorld.com.
Directory: > eBusiness > SEO
Date: 2004-06-01
 
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