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Optimize Your Entire Site For The Search Engines
Reader question: I read somewhere that every single page on a Web site should be optimized for the search engines. I do not have the time to optimize my entire database-driven site, but my site still relies on search engine traffic for business. If people do not have the time or the budget, what are the best optimization strategies to implement? What do you consider the minimum number of pages to optimize?
Directory: > eBusiness > SEO
Date: 2004-05-27
 
The Past, Present, and Future of Online Directories
Building Blocks of WWW Navigation Years ago, inclusion in the top online directories was a necessity for anyone interested in receiving traffic to their new website. Yahoo, About, Looksmart, and The Open Directory dominated the market by providing the web's most reliable mines of resources. These human edited, hand selected directories of categorized websites seemed as if they would ever be the easiest way to sort and find online information.
Directory: > eBusiness > SEO
Date: 2004-05-25
 
Domain Names and Anchor Text
Branding vs Naming Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic.
Directory: > eBusiness > SEO
Date: 2004-05-21
 
Search Engine Marketing to the U.S. Hispanic Market
The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.
Directory: > eBusiness > SEO
Date: 2004-05-20
 
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
Directory: > eBusiness > SEO
Date: 2004-05-19
 
How to Use Your Google API Key as Your Secret Weapon: Part One
Just over a year ago, Google.com began to provide access to its web search API to programmers and developers. This provided them with a way to utilize the optimum resources of Google's database of listings. At first, there were few practical applications that would help the average webmaster.
Directory: > eBusiness > SEO
Date: 2004-05-17
 
Google Contest - Nigritude Ultramarine
Nigritude Ultramarine Search engine optimization experts are having fun with Google.
Directory: > eBusiness > SEO
Date: 2004-05-13
 
Toronto Search Engine Strategies Report: Back To Basics
The Search Engine Strategies Conference is one of the largest and most comprehensive search engine focused conventions of the year. Held quarterly in different cities around the world, this spring's conference is being held at the Metro Toronto Convention Center in the middle of the country's largest and most diverse city. I was fortunate enough to be invited to participate as a speaker at one of the site clinic sessions.
Directory: > eBusiness > SEO
Date: 2004-05-13
 
Creating A Search Engine Friendly Forum
The adding of a search engine friendly forum to my ABAKUS Internet Marketing website was probably the most singularly effective thing I did with regards to bringing in traffic, particularly from search engines, to my website.
Directory: > eBusiness > SEO
Date: 2004-05-12
 
Debunking Search Engine Optimization Mythology
I just got out of a meeting with a company interested in contracting our search engine optimization services. And once again, I heard the two most common big myths about web site optimization:
Directory: > eBusiness > SEO
Date: 2004-05-11
 
Search Engine Optimization Vs Search Engine Submission
Search engine optimization and search engine submission have been a vital part of doing business online for several years now, but they are still shrouded in myth and confusion. It's our goal here at eTrafficJams.com to clear the fog and help you get higher rankings, more traffic and better sales figures for your online company.
Directory: > eBusiness > SEO
Date: 2004-05-11
 
Search Engine Optimization and Dynamic Technologies
A Content Management System is generally defined as software that allows anyone to contribute information to a website via a graphical user interface (GUI). They are usually based on a pre-written template that acts as a platform for each page in the site as those pages are created. From simple CMS systems built on PHP-Nuke to extremely complicated proprietary systems, the use of CMS in commercial websites can present significant challenges to search engine spiders and obviously to search engine optimizers.
Directory: > eBusiness > SEO
Date: 2004-05-10
 
SEO Wallflowers, It’s Time to Hit the Dance Floor
If you're new to online business, you're likely just discovering search engine optimization (SEO) and its happy offshoot, targeted web site traffic. Deep down, you know that eventually you'll have to pay more attention to them but you're just too busy at the moment.
Directory: > eBusiness > SEO
Date: 2004-05-10
 
Seeking a Search Engine Optimization Company? You Better Shop Around!
Most online businesses arrive at this point sooner or later - the point where they decide it's time to bring in a search engine optimization company.
Directory: > eBusiness > SEO
Date: 2004-05-10
 
Branding a Directory
How do I Create a Successful Directory? There are a few things which are important to do when creating a directory. To maximize the long term success of your directory you want to ensure:
Directory: > eBusiness > SEO
Date: 2004-05-07
 
The Missing Link To Your SEO Efforts
So here we are at the peak of an industry fluctuating with myths and rumours, with unprofessional sorts attempting to get on the SEO bandwagon, web host companies, web designers, scam artists and the list goes on. To my surprise, I even found an article of mine "SEO Myths & Rumours Exposed" (co written with Ian McAnerin) ripped apart and parts of information contained within some bodge, scam artists attempt at selling SEO secrets for $19.95. Yep, you know the one, send out heaps of spam and hope to sell a poor and ineffective product to those unsuspecting people who think there are some big secrets holding back their website.
Directory: > eBusiness > SEO
Date: 2004-05-07
 
Keyword Research 101
As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!
Directory: > eBusiness > SEO
Date: 2004-05-06
 
Free SEO Software: Shoe String Budget Search Engine Optimization
The Cost of SEO Even more costly than the time performing SEO is the time it takes to learn how to do it correctly. Many people want to sell you things for $10 or $20 which have no intrinsic value. Most of the best SEO tools do not even cost 1 cent.
Directory: > eBusiness > SEO
Date: 2004-05-06
 
6 Tips for Choosing an SEO Company
First we will start off with the low hanging fruit. I do not recommend anything in the Black Hat SEO directory...its bad stuff!
Directory: > eBusiness > SEO
Date: 2004-05-06
 
Improve the Success Rate of Your Link Requests
How can you improve your link requests so that more websites will take the decision to link to yours? This is a fundamental question that every link building campaign should address.
Directory: > eBusiness > SEO
Date: 2004-05-05
 
Dynamic Pages
Do search engines such as google penalise dynamic pages?
Directory: > eBusiness > SEO
Date: 2004-05-05
 
Has Your Search Engine Optimized Content Lost its Human Touch?
In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy that commands attention and persuades visitors with reason and with art to buy something or take a particular action.
Directory: > eBusiness > SEO
Date: 2004-05-05
 
Web site architecture and search engines – Part 3
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Directory: > eBusiness > SEO
Date: 2004-05-03
 
Google Likes Text Up Top
There has been plenty of speculation that Google likes text closer to the top of a page. The ones who speculate this generally cannot prove the theory without some doubt. It is a tough one after all. Many SEO's have debated this for some time now and with good reason. Google likes text whether it begins at the top or half way down the page; just text and lots of it. I believe, it is more a factor of how you structure the keyword phrases within your text that helps decide the ranking outcome. What if the theory was close, though just not quite the way it is portrayed?
Directory: > eBusiness > SEO
Date: 2004-05-03
 
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