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Web Site Architecture and Search Engines – Part 1
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Directory: > eBusiness > SEO
Date: 2004-04-26
Web Site Architecture and Search Engines – Part 2
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Directory: > eBusiness > SEO
Date: 2004-04-26
Latest Proposal Kit Ideal For SEOs - Product Review
Last year I discovered a terrific new business tool and I was so thrilled with its potential that I wrote a review article about it to share my discovery with others.
Directory: > eBusiness > SEO
Date: 2004-04-23
How To Integrate Key Words Into Your Web Site Copy
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article.
Directory: > eBusiness > SEO
Date: 2004-04-23
Natural Search - The Great Equalizer
You scroll down past the banner ads and enter your search term. You pass the "sponsored results" without a glance. You ignore the shaded results to the right, as well as the additional "sponsored results" at bottom. Hiding somewhere in the middle of it all, you finally find the results you came for.
Directory: > eBusiness > SEO
Date: 2004-04-22
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.
Directory: > eBusiness > SEO
Date: 2004-04-15
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure what's going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), you'd be wise to take action to prevent it now.
Directory: > eBusiness > SEO
Date: 2004-04-09
Anchor Text Optimization
If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase "optimization of anchor text". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.
Directory: > eBusiness > SEO
Date: 2004-04-08
GoogleGuy Comments on New Google Features
Last week was dominated by numerous changes at Google. GoogleGuy weighed in to varying degrees on each.
Directory: > eBusiness > SEO
Date: 2004-04-07
SEO's Relationship With Website Architecture
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.
Directory: > eBusiness > SEO
Date: 2004-04-07
Yahoo's Back!
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
Directory: > eBusiness > SEO
Date: 2004-04-05
CAN-SPAM and Beyond: Email Marketing in an Era of Customer Control
Is your organization in compliance with the recently passed CAN-SPAM anti-spam legislation? Because of the short-time frame between President Bush signing the legislation and the new law taking effect, many companies have either overlooked or misunderstood certain aspects of the law.
Directory: > eBusiness > SEO
Date: 2004-04-05
How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings
Completely by accident and through no effort of my own, besides the effort to get my site spidered by Yahoo's Slurp Search Engine Spider and Google's Googlebot Search Engine spider, I've seen an accidental increase in the visitors to my web site.
Directory: > eBusiness > SEO
Date: 2004-04-02
Is Hilltop Good for Google Users?
The Latest Google Algorithm Is the addition of the Hilltop algorithm sufficient to explain what happened during the Florida update and how Google is calculating current rankings? Let's examine it.
Directory: > eBusiness > SEO
Date: 2004-04-02


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