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Disabling Google and Other Search Engines From Crawling a Site
Reader question: I have a online database of horror movies, and I have a good Google rank. In my traffic logs I noted the last month a really growing of the bandwidth: one of the most important browsers of the server logs is Googlebot, so this traffic was generated for the spidering engine of Google. I have the 20 Gb bandwidth limit and I don't want to pay for excess, so I disable Google into my Web site. My question is:
Directory: > eBusiness > SEO
Date: 2004-03-31
 
Search Engine Results and the PDF User Trap
Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news.
Directory: > eBusiness > SEO
Date: 2004-03-31
 
Planning for Search Engine Positioning - 13 Basic Steps to a Successful Internet Positioning Strategy
You built a great looking website but where is the traffic you hoped to generate?
Directory: > eBusiness > SEO
Date: 2004-03-29
 
So You Want to Be First?
Let's see, you have just viewed the final version of your Web site, and it is absolutely perfect. The design is amazing, the speed at which each page loads makes you think you have a high-speed connection, and all the content you worked so hard to create is finally there, for all the world to see. So now what?
Directory: > eBusiness > SEO
Date: 2004-03-26
 
Eurekster Discusses Combining Social Networking and Search Engine Technology
If you keep tabs on the latest search engine news, you'll no doubt realize that we are getting closer to a merging of search engine technology and social networking. While Google may have created the sizzle with its recent launch of Orkut along with rumors that it may one day roll it into its search engine, there is a company already making headway with social searching.
Directory: > eBusiness > SEO
Date: 2004-03-25
 
The Kill Secrets of Ranking High with Major Search Engines
You always wonder how you could achieve better positioning in search engine indexes? I'd like to share some of my working experiences with you. After years of handling website promotion, I have figured out following rules that are proven to be effective.
Directory: > eBusiness > SEO
Date: 2004-03-25
 
Title Tag and Meta Description Tag Optimization
Title Tag and Meta Tags are the author-generated source codes that are positioned in the Directory: > eBusiness > SEO
Date: 2004-03-24
 
How to Create Optimized Copy for your Website
Every website owner would like to have a top 10 or top 20 place in search engines. But very few website owners have ever asked themselves whether their site "deserves" to be in the top 20. If your site provides useful information, more quality content than the other competitors, then it "deserves" a top spot. However, if your site is thin on content then all the tricks in the world will not produce a top 20 listing. Here is a guide to creating the optimized copy that could boost your website's ranking in the search engines.
Directory: > eBusiness > SEO
Date: 2004-03-24
 
Google's Topical Match
To many web site owners, Google's Topical Match is more like a leper attempting to find friends. Site owners, like the Romans of old, have developed great inroads into their sites and captured many links during the process. Unfortunately, Google with their "great wisdom" pulled up the ground under those roads like a great earthquake and virtually destroyed the landscape.
Directory: > eBusiness > SEO
Date: 2004-03-24
 
The Failure of the SEO System
I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They preach that searchers have no trust, they say that getting a #1 position for your relevant keywords will only bring visitors, not sales.
Directory: > eBusiness > SEO
Date: 2004-03-22
 
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren't getting more clicks, and you find out that you're ranked in the 30's, 50's, or heaven forbid, the 300's. "Great", you think, "I finally get ranked for a good keyword and it's a worthless ranking".
Directory: > eBusiness > SEO
Date: 2004-03-22
 
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Directory: > eBusiness > SEO
Date: 2004-03-19
 
D2S - Dynamic to Static Site Optimization
The choice between static and dynamic when building software for the web is a critical one, and one that I think deserves in-depth discussion.
Directory: > eBusiness > SEO
Date: 2004-03-18
 
Rules, Regs, and Recommendations for Search Engine Copywriting
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
Directory: > eBusiness > SEO
Date: 2004-03-18
 
Choosing Keywords That Bring the Best Results
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive.
Directory: > eBusiness > SEO
Date: 2004-03-18
 
SEO Writing Strategies for Graphic-Oriented Sites
As a copywriter, I'd love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn't it?
Directory: > eBusiness > SEO
Date: 2004-03-18
 
Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.
Directory: > eBusiness > SEO
Date: 2004-03-17
 
Choosing Domain Names For Search Engine Placement
The following outlines the choice of domain names for enhanced search engine optimization in a nutshell - if you stick to the advice presented here, you will be both safe and successful in all your search engine positioning efforts.
Directory: > eBusiness > SEO
Date: 2004-03-17
 
Achieving Top Rankings With the Search Engines
It's "promote, promote, promote" all the way. Cut up your activities into small, easy to handle chunks.
Directory: > eBusiness > SEO
Date: 2004-03-17
 
Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
Directory: > eBusiness > SEO
Date: 2004-03-17
 
How to Use Invisible Text Without Being Penalized by the Search Engines
Contrary to what is generally circulated as accepted knowledge among search engine gurus, you can actually put a fair amount of invisible text on your web page without being penalized for it by search engines.
Directory: > eBusiness > SEO
Date: 2004-03-17
 
Keyword Ownership: What It Is And Where It's Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?
Directory: > eBusiness > SEO
Date: 2004-03-17
 
Search Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
Directory: > eBusiness > SEO
Date: 2004-03-16
 
Should Yahoo Reconsider Site Match?
Can you feel the ground shaking beneath your website? Have you heard the news about Yahoo's new Site Match program?
Directory: > eBusiness > SEO
Date: 2004-03-16
 
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
Directory: > eBusiness > SEO
Date: 2004-03-16
 
Paid Search Engine Inclusion Programs - The Details (1) Inktomi + AltaVista
Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
Directory: > eBusiness > SEO
Date: 2004-03-15
 
Search Engine Index Flux and Rank Checking
Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution.
Directory: > eBusiness > SEO
Date: 2004-03-15
 
The Wisenut Framejob
Freshly launched new Google contender Wisenut has met with a good deal of preliminary applause: to date, the media buzz has focused on their lean-and-mean, no-frills interface, their huge database (approximately 1.5 billion webpages), and their highly relevant results. What no commentator we are aware of seems to have covered in a critical manner, however, is their peculiar "Sneak-a-Peek" function. When clicked, this opens a textarea like window immediately under the search result displaying the targeted web page.
Directory: > eBusiness > SEO
Date: 2004-03-15
 
Decloaking Hazards - Why You Should Shun Caching Search Engines
While all search engines use one form of caching or another to build their indices, some of them make a point of displaying cached web pages to their users. The commonly quoted pretext for this is that it offers searchers fast access to a page's content, making it easier to check out whether it's what they are really looking for in the first place. Of course, what this actually does is keep visitors on the search engine's site, making them more susceptible to banner ads and other means of promotion.
Directory: > eBusiness > SEO
Date: 2004-03-15
 
Analysis and Implications of Hilltop Algorithm
In the previous article, we discussed how we believe that Google has deployed the Hilltop algo in its ‘Florida' algo update. As usual, Google has been silent about the algo update so our analysis is based on research and experimets.
Directory: > eBusiness > SEO
Date: 2004-03-12
 
8 Steps to Design a Surfer Friendly Website That Search Engines Love!
1) Crystal Clear Source Code (HTML/CSS) Many web-designers give far too much importance to the look and the graphics of the website while ignoring the clarity of the source code. Clean and well-written source code is the first step to website design success. If a spider cannot find your keywords, you might just as well forget about search engine optimization.
Directory: > eBusiness > SEO
Date: 2004-03-11
 
Seach Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
Directory: > eBusiness > SEO
Date: 2004-03-11
 
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away.
Directory: > eBusiness > SEO
Date: 2004-03-11
 
Norton Renders AdWords Advertising Useless
For those that dislike advertising and pop-ups Norton Internet Security 2004 is a dream come true, but for advertisers it could be your worst nightmare...
Directory: > eBusiness > SEO
Date: 2004-03-11
 
High PageRank Links
We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links with you. That said, not all of them are valuable links that will benefit you - so where do you find them?
Directory: > eBusiness > SEO
Date: 2004-03-11
 
Absolute & Relative Links : How Do They Rank?
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
Directory: > eBusiness > SEO
Date: 2004-03-11
 
Search Engine Strategy – Links or Content?
The Links vs. Content "Debate" A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs.
Directory: > eBusiness > SEO
Date: 2004-03-10
 
The ABCs Of Search Engine Optimization
If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization-or SEO for short-is the process of making your web pages "search engine friendly."
Directory: > eBusiness > SEO
Date: 2004-03-09
 
Internet Searching Hits Close to Home
This year's Search Engine Marketing Convention in New York drew thousands of attendees eager to hear the latest news in online search, one of the hottest topics in marketing today. Why is it so hot? Consider this simple statistic: at the forum on local search marketing, the combined value of U.S. sales driven by the various search engines represented on the panel was estimated to be $40 billion annually. The estimate may be wildly innaccurate, but whatever the true figure is, one thing is certain: it isn't pocket change. It's big, big business.
Directory: > eBusiness > SEO
Date: 2004-03-08
 
SEO Myths & Rumours Exposed!
SEO myths and rumours exposed is not a top 5 - top 10 list or the like, simply an attempt at a comprehensive list of rumours about search engine optimization, marketing, pay per click, advertisement, page design techniques and so forth. The problem with most things is they start out well and with a focus on quality, and then the brain starts thinking of ways to cheat. In the case of the Internet, people are trying to cheat the search engines more and more often.
Directory: > eBusiness > SEO
Date: 2004-03-08
 
PageRank = High Rankings?
The confusion still weaves its way slowly around the Internet about Google's PageRank™ and exactly how it affects your website. Many people are under the belief, that a high PageRank will give you high rankings for your website. You couldn't be further from the truth in actual fact. Below I have listed some basics about PageRank for those who think otherwise:
Directory: > eBusiness > SEO
Date: 2004-03-08
 
Search Engine Trends and SEO
The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We've seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement.
Directory: > eBusiness > SEO
Date: 2004-03-08
 
Did Yahoo!'s Rising Storm Finalize a Shift in AskJeeves Colors?
Based On An Exclusive Interview With Ask's Jim Lanzone
Directory: > eBusiness > SEO
Date: 2004-03-04
 
How Can Search Engines Help You with Your Business?
The world wide network known as the Internet, is gradually becoming more and more similar to the physical space inhabited by human beings. Surely, you know (or knew some day) one or two 'nerds' who long ago settled in the Internetland, and now find there everything to serve their needs. They work and earn their living in the Internetland, find their newspapers, books, magazines, movies, and music, have fun, visit e-shops, and pay for everything with e-money. They occasionally leave their hermitage, for a short time, to appease their hunger and to find more confirmations that 'Offlinia' is pretty lifeless.
Directory: > eBusiness > SEO
Date: 2004-03-01
 
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