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Searches Performed : Lies and Statistics
Yahoo abruptly quit using Google as a search partner last week in a surprise move that has the search industry now scrambling for statistics to analyze and numbers to bandy about. I'd like to share some rarely discussed statistics and numbers with you here. First the numbers and stats from the press, then I'll share a few of my own. Here are the stats that are getting the most attention for the Yahoo search story.
Directory:
> eBusiness > SEO
Date: 2004-02-27
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Learn to Become a Search Engine Expert Using Forums
As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out thousands of dollars, or you can be "web savvy" and learn how to do it yourself.
Directory:
> eBusiness > SEO
Date: 2004-02-27
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When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly and tailored to your audience from a buyer and sales perspective.
Directory:
> eBusiness > SEO
Date: 2004-02-26
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Code Validation & Compliancy - The New Beginning XHTML
Code validation is still widely debated as to whether it is required for performance within the search engines. It is only a guess that the search engines don't utilise it within their algorithm, but nobody is actually 100% sure on that fact. Tests are performed and results obtained with conflicting information whether code validation is taken into account. What's new and interesting though, is the overwhelming popularity of XHTML.
Directory:
> eBusiness > SEO
Date: 2004-02-26
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Banned From Google?
How do you know if you are banned from Google?
Many web site owners are under the false impression that if they can't get their web site listed on a search engine then they must be restricted from that engine.
Directory:
> eBusiness > SEO
Date: 2004-02-26
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Beyond Keywords: Exploring Behavioural Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.
Directory:
> eBusiness > SEO
Date: 2004-02-26
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Why Purchase Search Engine Optimisation
Well that's easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimisation immediately.
Directory:
> eBusiness > SEO
Date: 2004-02-26
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Search Engine Toolbar Guide
Search engines, do you use them? Of course you do! Most if not all internet users use them at some stage or another, and why not, they are very easy to use, simply go to the address of the engine be it Google.com, Alltheweb.com or any other engine and enter keywords relating to what you want to find and viola!
Directory:
> eBusiness > SEO
Date: 2004-02-26
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Ask Jeeves Interview
If you plan on attending Jupiter Media's Search Engine Strategies conference in New York on March 1st thru 4th, you'll no doubt hear a lot of buzz surrounding the future of search engine technology. With Yahoo recently switching to a new and improved Inktomi index, Google testing localized search and MSN promising to enter the foray sometime in the next twelve months, you can bet that the search engines we know today will be much improved over the next couple of years.
Directory:
> eBusiness > SEO
Date: 2004-02-25
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Web Prima Donnas
After just one year of having a web site I now feel compelled to write from the other side of the trenches.
Directory:
> eBusiness > SEO
Date: 2004-02-25
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10 of the 52 Top SEO Tips
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
Directory:
> eBusiness > SEO
Date: 2004-02-25
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The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why…
Directory:
> eBusiness > SEO
Date: 2004-02-25
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Website SEO Is Really Only Sub-optimization
More and more people acknowledge that the world has changed and their business must have a website. Unfortunately many who have done so are now disillusioned. Perhaps a website is necessary but it doesn't seem to do much for business. In this Newsletter, we will explore how to correct this situation. The answer is not just one of the current hot topics, such as search engine optimization, search engine marketing, website promotion or even Internet marketing. What is needed is much more fundamental.
Directory:
> eBusiness > SEO
Date: 2004-02-23
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Proper Directory Submissions
Part of the overall process of submitting one's website to the search engines is getting your site listed in the top directories. Directories are different from standard search engines in that a search engine will query a database of indexed websites before it produces results and a directory is a database of websites that have been arranged by subject. Directories do indeed have search functions but the websites are still listed in specific categories of which one may search by drilling through the various subjects the directory offers.
Directory:
> eBusiness > SEO
Date: 2004-02-20
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Understanding PPC (Pay Per Click) Part 1
For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite substantial. So why would anyone go to the trouble?
Directory:
> eBusiness > SEO
Date: 2004-02-20
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Understanding PPC (Pay Per Click) Part 2
Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture.
Directory:
> eBusiness > SEO
Date: 2004-02-20
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Teoma - The Superior Search Engine?
One search engine that really caught my attention at the search engine strategies conference in Chicago was Teoma. Teoma is the search engine that powers Ask Jeeves, also knows as the ask.com search site. Teoma has made several improvements to its engine over the past year or so that has drastically increased its index and the quality of results generated. They have a unique method of ranking sites that Teoma likes to call "authority". In addition, they have a Teoma toolbar and many of the advanced search features that other search engine have.
Directory:
> eBusiness > SEO
Date: 2004-02-20
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Keyword Selection Strategy
Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.
Directory:
> eBusiness > SEO
Date: 2004-02-19
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Links Are All About Reputation: An Interview with Mike Grehan
Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However, most people are a little lost when it comes to landing them.
Directory:
> eBusiness > SEO
Date: 2004-02-18
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What is Content? Part I
Browse any webmaster forum or read web tutorials and you will find that nearly all the experts these days recommend that you have lots of good content on your site. Sounds like good advice, doesn't it? But what does it mean?
Directory:
> eBusiness > SEO
Date: 2004-02-16
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Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as Web Marketing, Online Marketing, Internet Marketing, and/or eMarketing is a process by which the end goal is to generate "more exposure" so that as one example: the website owner can develop more sales.
Directory:
> eBusiness > SEO
Date: 2004-02-12
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Evaluating a Search Engine Friendly Shopping Cart
The objective of any shopping cart or e-commerce system is to allow visitors to shop on a business site for products they want. Not all search engines are created equal with equal capabilities. Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.
Directory:
> eBusiness > SEO
Date: 2004-02-12
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SEO - Sometimes you are a Bad Investment
You will find a broad difference in SEO talent within the industry that I would mainly categorize as the following: perseverance, trustworthiness, leadership, innovation, forward thinking, and teamwork.
Directory:
> eBusiness > SEO
Date: 2004-02-12
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Pay Per Click (PPC)
Admittedly I'm not a residential expert in other PPC engines beyond Google's AdWords. My time has great value and as such I put effort into what will provide the client the most return - not just any return. Notwithstanding - opening the door to PPC where a client has not ventured before allows them to reproduce these achievements in do course - should they desire... I don't do professional spoon feeding. :-)
Directory:
> eBusiness > SEO
Date: 2004-02-12
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The Local Search Update
Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.
Directory:
> eBusiness > SEO
Date: 2004-02-11
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Search Engine Keyphrases and the Power of the Modifier
Most search engine optimization experts agree that the keyphrase selection process is the single most important step in a search engine optimization campaign. However, clients frequently ask their search engine optimization company to target very general and competitive search engine keyphrases. While targeting such terms is usually not worth the effort, the addition of a simple modifier can take an ultra-competitive, general keyphrase and transform it into something useful- a phrase that attracts a large percentage of people that are looking for exactly what you offer, and for which high rankings are attainable.
Directory:
> eBusiness > SEO
Date: 2004-02-06
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How Small Businesses Can Advertise Online With Search Engines
All businesses require marketing and the most important aspect of marketing for any business on the Internet is through the search engines. Search engines produce approximately eighty percent of all traffic to a web site. Because of this fact, marketing through the search engines has to be a priority for all businesses. Small businesses typically do not have the marketing or advertising budgets required to compete with businesses with larger budgets.
Directory:
> eBusiness > SEO
Date: 2004-02-04
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SEM - Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.
Directory:
> eBusiness > SEO
Date: 2004-02-03
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The Myth of Permanent Search Engine Positions
Reader question: I've just redesigned a Web site - the original was poorly designed and broke all the rules on meta tags etc. - but has great ranking on Yahoo, Google and AltaVista. How do I ensure that the new site retains the original's ranking?
Directory:
> eBusiness > SEO
Date: 2004-02-03
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Microsoft's Robert Scoble Discusses Search Engine Technology
In my recent article "The Future of Search Engine Technology", I looked at a lot of developments that might happen in the future, that would improve search technology. I strongly believe that we are witnessing the infancy of search engine technology, but I wanted to hear what others had to say. Today, we start a series of interviews with prominent experts, insiders and search engine developers to hear what their thoughts are for the future.
Directory:
> eBusiness > SEO
Date: 2004-02-03
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