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Booble Responds To Google: Read Letter
Booble has now responded to Google's request that Booble.com be handed over to Google. Here is a copy of their letter to Google which was sent earlier today:
Directory: > eBusiness > SEO
Date: 2004-01-29
 
Pleased with Your Google Description?. . .if not, consider these tips for getting the Google description that YOU want! Part 1
When it comes to describing your site, Google assembles what is known as a snippet description to display in their search results. Sometimes it's a good description - one that prompts potential visitors to click on your link. Other times, it isn't. Take the case in point where the following page (ranked at #1) in a keyword search for scuba dive "entices" the potential site visitor by listing the various PADI locations from around the world ...
Directory: > eBusiness > SEO
Date: 2004-01-29
 
The Future of Search Engine Technology
By now you have probably read numerous articles predicting "What will happen in 2004" or "Can MSN take on Google". While it is always worthwhile to look ahead and consider what may happen this year in the search engine industry, what about the things that we can't quite yet predict? Instead of looking at what will happen this year, perhaps we should look at what must happen in the search engine space if Google, Yahoo and MSN are truly able to revolutionize search and enhance the user experience.
Directory: > eBusiness > SEO
Date: 2004-01-29
 
Google Sends Cease and Desist to Booble
Google lawyers have sent a cease and desist email to Booble.com. They claim trademark violation and dispute Booble's claims that the site is simply a parody... which under law is protected by free speech.
Directory: > eBusiness > SEO
Date: 2004-01-28
 
Pleased with Your Google Description?. . . If Not, Consider These Tips for Getting the Google Description That YOU Want! Part 2
Let's look at another example: In a search at Google for the keyword phrase "search engine marketing training" (no quotes), you'll find these first three results:
Directory: > eBusiness > SEO
Date: 2004-01-27
 
How to Optimize for Inktomi in 2004
Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the only method for which webmasters promote their sites. We discovered in past Google updates that reliance on one search engine for unique visitors is a short sighted and bad strategy. If your rankings tank, then so does your traffic. In order to take the sting out of lost rankings you will either have to work hard to get the rankings back or redo your strategy altogether. So be warned, if you are not in Google and not in Inktomi in 2004, then you might as well remain invisible.
Directory: > eBusiness > SEO
Date: 2004-01-22
 
Getting Your Site Seen by Search Engines
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?
Directory: > eBusiness > SEO
Date: 2004-01-21
 
Search Engine Wars - Innovate To Survive in 2004
After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.
Directory: > eBusiness > SEO
Date: 2004-01-16
 
Search Engine Optimization for Dynamic Websites
One of the major issues which have always raised questions among the search engine optimization fraternity is "Search Engine Optimization (SEO) for Dynamic Websites". In this newsletter, we will show you how to optimize dynamic websites for top search engine rankings. But, first, we will start from the basics.
Directory: > eBusiness > SEO
Date: 2004-01-16
 
Could Froogle Ruin Affiliate Marketing?
Due to a rising concern among affiliates that Froogle's causing a drop in sales, Brittany called members of the affiliate industry to get their take.
Directory: > eBusiness > SEO
Date: 2004-01-16
 
Search Engine Optimization - An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.
Directory: > eBusiness > SEO
Date: 2004-01-15
 
Why Purchase Search Engine Optimization
Well that's easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimization immediately.
Directory: > eBusiness > SEO
Date: 2004-01-14
 
The Marketing Secret To Page Rank (PR)
Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.
Directory: > eBusiness > SEO
Date: 2004-01-14
 
Search Engines & Optimization
Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?
Directory: > eBusiness > SEO
Date: 2004-01-14
 
Optimize Your Website At Design Stages
Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in the design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for all the repairs to be made by an SEO, whereas someone with a little skill in design can simply make most of the modifications themselves, making a much lower cost.
Directory: > eBusiness > SEO
Date: 2004-01-14
 
Link Manipulation
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
Directory: > eBusiness > SEO
Date: 2004-01-14
 
URL Structure and Search Engine Optimization
Reader Question: I just came across your article in WebProNews on keyword registration and found it very helpful. The article also stated that you might answer other SEO questions, so here goes: We are a stock illustration agency and our site is programmed in a Mac environment and served on a WebStar server. Because of our heavy lasso coding, we must use the tag ".lasso" on most of our pages. Does this negatively affect our search engine rankings, and so, is there way to work more effectively with the situation? Any input would be most appreciated.
Directory: > eBusiness > SEO
Date: 2004-01-14
 
What Is Search Engine Optimization?
What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is.
Directory: > eBusiness > SEO
Date: 2004-01-09
 
Major Changes At Google
This journey started on November 16, 2003... The fourth edition of "Search Engine Optimization Fast Start" (a.k.a. SEO Fast Start) had just gone through the final proofreading and editing stages, and I was writing the email to notify my readers of its availability, when my phone rang with a little bit of breaking news. Google had suddenly started acting "crazy," according to the caller.
Directory: > eBusiness > SEO
Date: 2004-01-08
 
Google Goes Topical: The Smoking Gun
Uncovering The New Algorithm There have been all sorts of theories put forward about Google's new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
Directory: > eBusiness > SEO
Date: 2004-01-08
 
Google Rumors That Need To Be Stopped
There are a lot of theories and rumors floating around. Most of them involve some sort of "filter" or penalty being applied to certain types of sites. Filtering out extreme spam is nothing new for Google. Among other things, they've been trying to catch hidden text for several months. I just don't see how a filter, or any combination of filters and penalties, could explain the current search results.
Directory: > eBusiness > SEO
Date: 2004-01-08
 
How To Prosper In The New Google
Fortunately for SEO Fast Start readers, the key strategies for succeeding on the "new" Google are pretty much the same as they were with the "old" Google. Unfortunately, a lot of folks have taken short cuts - for these folks, and for anyone else out there who isn't familiar with the "fast start" strategy, here's a quick rundown of the important steps you need to take.
Directory: > eBusiness > SEO
Date: 2004-01-08
 
How To Write A Press Release For Google News
Learning how to write a press release for Google News is a five-step process that can be taught in a half-day public relations workshop. So, why haven't more public relations firms and departments seized this opportunity?
Directory: > eBusiness > SEO
Date: 2004-01-07
 
Will Microsoft Search Kill Apache?
Microsoft dominates the software world because they are better at strategy than anyone else. Beginning with the way they beat everyone to the punch with Altair BASIC, to their decision to embrace the PC platform, over and over we see very sharp strategy from Microsoft. MSN is already a very popular search service. They're also an ISP, and a major portal. 1/3 of web users use MSN for one thing or another, not necessarily search, but MSN is already big. They serve about 12-15% of the searches on any given day.
Directory: > eBusiness > SEO
Date: 2004-01-05
 
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