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Search Engine Predictions for 2004
After being asked to contribute some predictions for 2004 to a search engine newsletter, I found it so much fun to make my search cynicism tangible that I took it seriously.
Directory: > eBusiness > SEO
Date: 2003-12-31

How To Optimize Your Google Description
When it comes to describing your site, Google assembles what is known as a snippet description to display in their search results. Sometimes it's a good description - one that prompts potential visitors to click on your link. Other times, it isn't. Take the case in point where the following page (ranked at #1) in a keyword search for scuba dive "entices" the potential site visitor by listing the various PADI locations from around the world...
Directory: > eBusiness > SEO
Date: 2003-12-30

Web Space or Bandwidth: Finding the Right Balance
Before you choose a hosting plan, there are many things to consider. Two of the most important are the Web Server Space and the Data Transfer Allowance (also called bandwidth) that you will need. Web hosts will usually try to lure you with either a large amount of Web Space or monthly Data Transfer Allowance. Though the best case scenario would be to have plenty of both, most hosts tend to offer more of one and less of the other, so you will have to find the right balance.
Directory: > eBusiness > SEO
Date: 2003-12-30

Thinking Beyond Search Engine Stats
First of all, what type of keywords should you optimize for? A single word, a whole sentence. The actual question is what are people searching for? Here is a breakdown of the most popular type of searches.
Directory: > eBusiness > SEO
Date: 2003-12-29

Location of Global Navigation for Optimal Search Engine Indexing
Reader Question: I've been told that I should put my navbar (navigation bar) on the right side of my Web site (or use a table trick to get the same effect) so search engine spiders will read my title and text first, and the navbar last. Is that necessary for optimum search engine positioning?
Directory: > eBusiness > SEO
Date: 2003-12-18

Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B's (bed and breakfasts) who are planning to develop a "brand" for our district [something along the lines of "country hospitality on the coast"] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We've collected customer profile data on our existing guests to establish the demographics of the target markets that we are aiming for. Now we would like to determine the best key phrases before registering a business name and deciding on a Web site URL etc. I've tested WebPosition Gold 2 but it only seems to operate with an existing site. Is there a way to do this with WP Gold 2 or is there another tool for this purpose?
Directory: > eBusiness > SEO
Date: 2003-12-18

The Great Google Filter Fiasco: Mom & Pop Take it on the Chin
On or about November 17, 2003, countless English-language ecommerce sites no longer appeared near the top of the rankings when their owners used the search terms that they considered most important. Four days later, I discovered that by adding a nonsense exclusion term, the links returned by Google shifted dramatically, and the results were very close to what these site owners had come to expect over the last few months.
Directory: > eBusiness > SEO
Date: 2003-12-17

Google Is Changing Quickly
With the big buzz of Novembers fall within Google comes a newly indexed data-base...
Directory: > eBusiness > SEO
Date: 2003-12-16

Google's Shake up - A View From the Beginning
It has been exactly one month since Google introduced its infamous Florida Update. As the Florida Update has brought about the largest and most comprehensive shake-up of Google's listings ever, it has generated a great deal of interest around the world and genuine panic for the literally millions of webmasters who's sites have been adversely affected by the change. The following article is a compilation of our writings about the Florida Update since November 17th, the first Monday after the shift.
Directory: > eBusiness > SEO
Date: 2003-12-16

Buying & Selling Google PageRank - Too Good to be True?
There seems to be a lot of buzz about websites that are willing to shell out big bucks for links on sites with high Google PageRank (PR). And many webmasters and webmistresses are going crazy to cash in on the big windfall.
Directory: > eBusiness > SEO
Date: 2003-12-15

How To Pull More Profits From Your Website Even With Low Traffic
Sure, making money online with tons of traffic is easy. But what if you don't have much traffic? Is it still possible to make a good income online?
Directory: > eBusiness > SEO
Date: 2003-12-11

Search Guru Danny Sullivan Talks Google
Are You Addicted to Google? Go ahead, admit it. You're an addict, too. This morning at the Search Engine Strategies Conference in Chicago, Danny Sullivan gave a Keynote speech titled "Google Anonymous" -- the joke is many people seem to be addicted to Google. Danny is considered one of the most prominent search engine marketing experts in the world. He offered a step-by-step process to help people overcome this "addiction."
Directory: > eBusiness > SEO
Date: 2003-12-10

Why I Don't Want a #1 Pay-Per-Click Search Engine Listing
Pay-per-click search engines are backward. - Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.
Directory: > eBusiness > SEO
Date: 2003-12-09

Pay-Per-WHAT Search Engines?
That's pay per 'click' . . . meaning that you pay only when a visitor clicks through from the search engine listing to your site. The concept is rather simple. You buy or 'bid' on keywords and search terms that relate to your product, and in return you receive targeted traffic to your website. Oftentimes, relevant terms are available for just a few pennies per click.
Directory: > eBusiness > SEO
Date: 2003-12-09

Dear Ms. Subscriber - Please Don't Un-Subscribe
Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.
Directory: > eBusiness > SEO
Date: 2003-12-09

Google Ranking Drop Update
An Interview with Matt Bailey Continued changes in Google's algorithm have more webmasters than ever concerned that their site might be penalized when they notice a drop in their rankings. How can you tell if your site is suffering from a penalty or just a change in the algo?
Directory: > eBusiness > SEO
Date: 2003-12-04

Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?
Directory: > eBusiness > SEO
Date: 2003-12-01