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Frames and Search Engines
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
Directory: > eBusiness > SEO
Date: 2003-07-31
 
Doorway to High Search Engine Ranking
You've submitted your web page to hundreds of search engines, but every time you check your traffic stats, you don't see the flood of visitors you were expecting. What's the problem, why aren't they coming?
Directory: > eBusiness > SEO
Date: 2003-07-31
 
Search Engine Positioning Secrets, Keywords & Web Site Submission Optimization
Search engine positioning High search engine positioning brings traffic. That's good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine.
Directory: > eBusiness > SEO
Date: 2003-07-31
 
Cascading Style Sheets and Absolute Positioning
...can they really be used to your advantage in optimizing your web pages?
Directory: > eBusiness > SEO
Date: 2003-07-30
 
The Future Of Search Engine Optimizing: Theme Engines
. . . the next generation of search engines has arrived.
Directory: > eBusiness > SEO
Date: 2003-07-30
 
Search Engine Submissions and Re-submissions ...how often should you resubmit your pages, and when?
Do you remember a time when search engine submission strategies were fairly easy and worked almost across the board? Sure, we recommended manual submissions, and yes, we recommended daily submission limits, but the strategies were uncomplicated.
Directory: > eBusiness > SEO
Date: 2003-07-30
 
Source Code Cloaking...beauty or beast?
One of the more controversial strategies in search engine positioning is cloaking. But, is it a "beauty" or a "beast" in the world of search engines?
Directory: > eBusiness > SEO
Date: 2003-07-30
 
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing.
Directory: > eBusiness > SEO
Date: 2003-07-30
 
Which keywords should you optimize your site for?
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
Directory: > eBusiness > SEO
Date: 2003-07-30
 
Creating a Robots.txt file
Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create different pages for different search engines, if you do decide to create such pages, there is one issue that you need to be aware of.
Directory: > eBusiness > SEO
Date: 2003-07-30
 
A New Pricing Structure for SEO Companies . . .
"Pricing structures" have always been the source of much discussion among professional SEO's. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO's tend to charge less for their services, then spend hour upon hour getting results for their clients.
Directory: > eBusiness > SEO
Date: 2003-07-29
 
HTML Issues for SEO's: Web Accessibility
. . . Making your Pages Friendly to People with Disabilities
Directory: > eBusiness > SEO
Date: 2003-07-29
 
How Can You Learn How to Achieve Top Search Engine Rankings?
If you're serious about having a successful online business, you need to spend some time studying the search engines and how they operate.
Directory: > eBusiness > SEO
Date: 2003-07-29
 
The Evolution of Search Engine Marketing. . . what's really important when working with the search engines?
For those fortunate enough to have attended the Search Engine Strategies 2001 Conference in San Francisco, the evolution of search engine marketing couldn't be clearer.
Directory: > eBusiness > SEO
Date: 2003-07-29
 
Ten Considerations When Hiring a Search Engine Optimization Company
If you're in the market to hire a search engine optimization company, you probably feel bombarded with promises of #1 rankings and instant success. But how do you know which claims are important and which to believe, and which are classic snake oil pitches?
Directory: > eBusiness > SEO
Date: 2003-07-29
 
The Fees and Concerns of Professional Search Engine Optimizers
...and what their customers should know when doing business with them!
Directory: > eBusiness > SEO
Date: 2003-07-29
 
Places to Search at and to Submit Sites
Once you have your site organized and make it quite targeted to the theme you are trying to keep - full of the proper keywords, etc. - then you should start to submit your site to directories and search engines.
Directory: > eBusiness > SEO
Date: 2003-07-28
 
"Google Friendly" Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
Directory: > eBusiness > SEO
Date: 2003-07-27
 
Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it's usually not analyzed enough. Here's a simple process to see what terms you should really use.
Directory: > eBusiness > SEO
Date: 2003-07-25
 
Keyword Strategies to Get Top Search Engine Ranking
Keywords and META tags can dramatically improve your search engine ranking. It's important to learn keyword strategies and spend time writing descriptions and page titles. You will need them when submitting your site.
Directory: > eBusiness > SEO
Date: 2003-07-24
 
META Tags to Improve Search Engine Ranking
Examples of META Tags
Directory: > eBusiness > SEO
Date: 2003-07-24
 
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
Directory: > eBusiness > SEO
Date: 2003-07-24
 
Common Sense Advice for Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
Directory: > eBusiness > SEO
Date: 2003-07-24
 
The
Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, my pudding has bubbled and boiled and is now ready for tasting!
Directory: > eBusiness > SEO
Date: 2003-07-23
 
What Are Keywords And What The Heck Do You Do With Them?
When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, "You mean it doesn't"? No... it doesn't.
Directory: > eBusiness > SEO
Date: 2003-07-23
 
Are You Targeting The Wrong Keywords?
Someone asked me recently to name the most critical element of any search engine optimization campaign. I didn't hesitate to respond "keyword selection".
Directory: > eBusiness > SEO
Date: 2003-07-22
 
What Your Web Designer Isn't Telling You
If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?
Directory: > eBusiness > SEO
Date: 2003-07-22
 
Nip and Tuck - Three Quick Tricks for Writing SEO Copy
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:
Directory: > eBusiness > SEO
Date: 2003-07-22
 
Rising Above The SEO Reputation
How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.
Directory: > eBusiness > SEO
Date: 2003-07-21
 
The 5 Most Common SEO Mistakes
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG.
Directory: > eBusiness > SEO
Date: 2003-07-21
 
SEO Corner - Search engines and Web site directory structure
Question: Will search engines crawl/index pages in subWebs? An example of this is http://www.companyname.com/subWeb/pagename.htm.
Directory: > eBusiness > SEO
Date: 2003-07-18
 
HTML Tag Order and Search Engine Positioning
Question: First I see assorted versions in both caps and small letters in the HEAD , TITLE, META NAME for KEYWORDS and DESCRIPTION etc. When I check out the source code of various sites with good listings I don't see a consistent set version. Even the "html" or "HTML" at the top varies on different sites. Even the experts seem to disagree. What works best in your opinion? Some site's code starts with the Title then Description followed by the Keywords while others start with the Title followed by the Keywords and then the Description or other variations. What do you think is the best layout for SEO?
Directory: > eBusiness > SEO
Date: 2003-07-15
 
7 Quick Tips to Improve Your Free Internet Advertising with Search Engines
Search engines can provide one of the best free Internet advertising methods for any business. The problem is that everyone is submitting their sites to search engines and it is very competitive. If you don't rank relatively high in your selected keywords it really won't make any difference no one will ever see you're site.
Directory: > eBusiness > SEO
Date: 2003-07-14
 
Yahoo Regains Search Engine Dominance
Monday July 14th may very well go down in history as the day that the Search Engine industry grew up and finally gained the respect it so deserved. It was this day that Yahoo announced that in a deal, comprising of $1.63 billion in cash and stock, it had acquired the popular pay-per-click company Overture.
Directory: > eBusiness > SEO
Date: 2003-07-14
 
How To Improve Your Ranking On Search Engines
New techniques can drive thousands of visitors to your web site.
Directory: > eBusiness > SEO
Date: 2003-07-09
 
Google Adwords Moan
Google Adwords is obviously going through growing pains. This has been a hot topic in the forums. A person calling himself "Citypublife" wrote:
Directory: > eBusiness > SEO
Date: 2003-07-09
 
Find Your Best Search Terms With Adwords
Choosing the most targeted keywords and search terms has long been a guessing game. While considerable skill is still required to find good search terms, a great deal of the "guesswork" can now be eliminated.
Directory: > eBusiness > SEO
Date: 2003-07-08
 
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.
Directory: > eBusiness > SEO
Date: 2003-07-08
 
Understanding Meta Keywords
Adding keywords using the META tag Maximum - 800 characters.
Directory: > eBusiness > SEO
Date: 2003-07-08
 
Search Engine Specifics
We are all told that we need to promote to the major search engines to get free targeted traffic to our websites.
Directory: > eBusiness > SEO
Date: 2003-07-07
 
Winning the Search Engine Game
Many search engine submission services want to make you believe that they have the only answer to search engine optimization. The search engine game, like any other game, is easy to play and win once you know the rules of the game.
Directory: > eBusiness > SEO
Date: 2003-07-07
 
SEOs Who Party Like it's 1999
Search engine optimization has come full circle in the last couple of years.
Directory: > eBusiness > SEO
Date: 2003-07-04
 
SEO Corner: The Search Engine Marketing Cycle - Part 2
Reader Question: We are not opposed to paying a reasonable monthly fee, but we need a (search engine marketing) company who will actually be concerned about long-term results without us having to think about it and remind them.
Directory: > eBusiness > SEO
Date: 2003-07-02
 
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