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Monitoring Your Search Engine Positions - Five Tips
Increasing numbers of companies are recognizing the importance of high search engine rankings as part of their overall marketing strategy. Unfortunately, many do not recognize that search engine marketing is an ongoing process, rather than a one-time "quick fix". Protecting high rankings, once attained, is critical to the ongoing success of any search engine marketing initiative. It is also important to approach your monitoring efforts with a solid strategy and a proper mindset. The following five tips can help. Directory:
> eBusiness > SEO
Date: 2003-01-28
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Optimizing Your Pay Per Click Performance
Pay per click search engines have become one of the most popular ways to market your site in the last few years. There are now hundreds of millions of dollars spent each year on this form of advertising. Unfortunately, it has got to the point now where only companies with big budgets can compete for the best keywords ... or has it? Directory:
> eBusiness > SEO
Date: 2003-01-24
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Let Other Sites Improve Your Search Engine Ranking
Getting listed on the first three pages of search engine listings is a goal for many business web sites. It's also difficult to achieve, which explains why an entire industry has recently sprung up devoted to improving web site rankings.
If you elect to work on it yourself, there are three main ways to improve your web site's ranking:
#1 Pay Search Engines Directly Sending $299 to Yahoo for a yearly listing or pay per click at Overture are two common choices. You can read more about these options here: http://www.zmoon.com/search.html. Directory:
> eBusiness > SEO
Date: 2003-01-16
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Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: "How do I get to be Number One in the search engines for widgets? After all, my company is the world's leading provider of widgets - it's ridiculous that these other nobody companies are coming up in search engines ahead of us . . . " Directory:
> eBusiness > SEO
Date: 2003-01-13
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