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Yahoo changes to have major impact on SEO strategies
On October 11, 2002, Yahoo made significant changes in the way it performs searches. These changes are sure to cause a dramatic shift in search engine optimization strategy for most sites. This article will describe the changes, how you should adjust your SEO strategy, and what to look for in the future.
Directory: > eBusiness > SEO
Date: 2002-11-27
Managing a Responsible Pay-Per-Click Campaign
What is PPC? Pay-Per-Click is a paid form of advertising, popularized mostly by the "search engine" GoTo (now called Overture). The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. The bidding is done on a "per-click" basis, meaning that a company pays a specific amount every time the engine sends them a visitor. In addition, the top results on Overture also show up in the results of many of the popular search engines (usually listed as "sponsored" or "featured" results). Google has also recently come up with a similar version of PPC (AdWords Select) that has taken over some of the engines that used to display Overture results (most notably AOL Search).
Directory: > eBusiness > SEO
Date: 2002-11-22
Link Strategies: Who Should You Target?
Inktomi's link analysis program policy is that sites that link to its relevant topic category page on Yahoo! receive improved hub factor rankings because of Yahoo!'s popularity. A reciprocal link with Yahoo! is even more beneficial. Get your site listed with Yahoo!; it is easier today than before with the Business Express option. (Detlev Johnson with The Ascendant Group)
Directory: > eBusiness > SEO
Date: 2002-11-19
The Importance of Spider Analysis in a Well-Rounded Search Engine Marketing Plan
The field of search engine optimization is a constantly evolving industry with important changes being made almost daily. In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of. Slowly, search engine marketers began to realize that all of the 1's in the world won't help if they don't convert to traffic, and all the traffic in the world won't help if it doesn't convert to sales.
Directory: > eBusiness > SEO
Date: 2002-11-14
Search Term Guidelines for Overture Advertisers
When discussing pay per click advertising with Overture advertisers, they tend to say it's an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click. To bring your average cost per click down while increasing pay per click traffic, you need to get a high number of search terms approved for your site.
Directory: > eBusiness > SEO
Date: 2002-11-13
SEO Advice from Dan Thies
The first questioner is mostly concerned about submissions – it's really too detailed to give a short response that addresses all the questions. The "short" answers for Curtis are: First question
Directory: > eBusiness > SEO
Date: 2002-11-12
The Complete SEO Conversations With Dan Thies
Dear Dan, I'd like to submit a couple questions that seem relevant to me regarding search engines. I read a lot of information on SEO, but it's hard to get a bead for such a moving target. I'd guess about 50% of what you can find on the web on this topic is, in fact, completely obsolete and misleading. Then there's another 20-30% that will only lead you into the very trouble described in the article. Out of the "wheat" that's left, I don't really see any straightforward answers to these questions:
Directory: > eBusiness > SEO
Date: 2002-11-07
Search Engines Dropped You? Robin Nobles to the Rescue!
Clint: I was showing on the very first page in ALL MAJOR SE's for a specific most commonly used search phrase for computer hardware. On some SE's, the very FIRST hit on a page. Mind you, this is even listed before the huge multi-million dollar computer hardware websites! I just have a small privately owned business, so you can understand how important this was to me. To *MAINTAIN* this standing, logic would dictate you resubmit every few weeks or so.
Directory: > eBusiness > SEO
Date: 2002-11-05
Look Again at Ask Jeeves and Teoma
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties. So, let's look at this interview with Jim, and learn more about Ask Jeeves and their relatively new search engine on the block, Teoma. Question: In your FAQ's for Ask Jeeves/Teoma's pay inclusion program (http://ask.ineedhits.com/faq.asp), it states that you can't change URL's. Why?
Directory: > eBusiness > SEO
Date: 2002-11-01


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