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Google And Duplicate Content
I've been following the discussion about Google and mirrored information for some time. It is "common knowledge" that Google penalizes page rank when it determines that content is duplicated somewhere else. In fact, I've read many experts stating that there should be no duplicate domain names and no duplicate content anywhere. On the face of it the arguments appear to be sound. Google obviously has several billion pages in it's database and could, it appears, easily determine if content is duplicated. It also seems, again on the face of it, that it's reasonable to check for duplicate content, as this is the "mark of a spammer" and not necessary on the web with hyperlinking available. At least, this is the common wisdom.
Directory: > eBusiness > SEO
Date: 2002-10-31
 
Big Changes at Yahoo And Their Impact on SEO Strategies
On October 11, 2002, Yahoo has made a significant change in the way it performs searches. These changes are sure to cause a dramatic shift in search engine optimization strategy for most sites. This article will describe the changes, how you should adjust your SEO strategy, and what to look for in the future.
Directory: > eBusiness > SEO
Date: 2002-10-31
 
Free Hosting and SEO
Dear Robin, Q: I have the questions: a. Free hosting have a lot of publicity. If I include a site in a free hosting, the SE will penalize? Free hosting are indexed? A: There are a lot of problems with hosting your site at the free hosting companies, like Geocities. First off, if your site is for your business, it doesn't make a very good first impression if you haven't even purchased your own domain.
Directory: > eBusiness > SEO
Date: 2002-10-31
 
Collapsible Tree Structure and SEO
Q: Hi there, I have a question that I hope you can answer. My company is currently working on the redesign of a few websites. My boss wants me to turn the navigation menu into a collapsible tree structure (like in Windoze Exploder :-P). Though I would be using text for the links and not images, my concern is that the tree will exist within a JavaScript in the HEAD tag. Are search engines going to see these links and be able to follow them? Of course, I will have a list of links in the page "footer" as well, is that enough?
Directory: > eBusiness > SEO
Date: 2002-10-31
 
Last Minute SEO Christmas List
At the time of writing this article, Christmas is just a few weeks away. Many stores have their Christmas displays in place, television advertisements are already featuring festive themes and the shopping malls are busily hiring Santa in preparation for the busiest time of the year. Yet despite all the efforts of traditional "brick and mortar" retailers to boost Christmas sales, a recent Reuters report predicted that online sales will grow by 35% year-on-year to $16.8 billion in the fourth quarter and that retail website sales will kick into gear by December 2nd.
Directory: > eBusiness > SEO
Date: 2002-10-30
 
Are Meta Tags Dead?
Meta Tags have been attributed everything from magical ranking powers to a total waste of time, but the reality is somewhere in between. Properly used meta tags can target better positions for your site in the search engines, and help you create more focused web site pages that obtain traffic from tighter, specialized niches.
Directory: > eBusiness > SEO
Date: 2002-10-30
 
Getting Honest With The Search Engines
I spend a lot of time reading newsletters and forum postings about search engine marketing. More often than not, people are asking about methods used to improve search engine rankings: what works, what doesn't, and what will get you in trouble.
Directory: > eBusiness > SEO
Date: 2002-10-24
 
8 Strategies to Increase Search Engine Rankings
1. Page Link Names - place a primary keyword in your page link names. Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you offer web hosting services, it could be "webhostingservices.htm"
Directory: > eBusiness > SEO
Date: 2002-10-23
 
Resubmission Tactics: Follow Up
In a recent issue Marv Dealy, of Throckmorten Enterprises asked about the wisdom of repeatedly resubmitting your site to the search engines. We received conflicting responses from two top SEO specialists. Here's a response from Dan Thies, which offers some surprising advice, and tips the scales towards NOT resubmitting your site. In fact, Dan advises that you don't submit your site at all!
Directory: > eBusiness > SEO
Date: 2002-10-23
 
A Look at Ask Jeeves and Teoma
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties.
Directory: > eBusiness > SEO
Date: 2002-10-22
 
Search Gateway Page To Search All Government Websites
Early in June of 2002, I was assigned the task of researching the latest and greatest in enterprise search engine technology that would be appropriate for use in an E-Government Portal.
Directory: > eBusiness > SEO
Date: 2002-10-22
 
Anatomy of a number 1 search result
Contrary to popular belief, you don't have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they're relevant.
Directory: > eBusiness > SEO
Date: 2002-10-22
 
The Search Engine Soap Opera
Just like the TV soaps, the search industry has a strange and illogical history. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, "good" engines decide to turn "evil" in the grab for market share, new industry darlings were born and so on.
Directory: > eBusiness > SEO
Date: 2002-10-16
 
Tell the world? Tell the search engines!
Okay, okay there are no big surprises with this promotion method. Search engines represent the best way to get traffic to your site, day after day after day. But which search engines are the most important?
Directory: > eBusiness > SEO
Date: 2002-10-11
 
How Pay-Per-Click Search Engines Work
The best way to market your websites these days is with pay-per-click search engines and the best of course is Overture, previously GoTo.com. Google is very good, too.
Directory: > eBusiness > SEO
Date: 2002-10-11
 
Cost Per Click Campaign vs. Search Engine Registration
If you are like most small companies and don't have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?
Directory: > eBusiness > SEO
Date: 2002-10-11
 
Controlling Search Engine Spiders
Sometimes you have pages on your website that you don't want the search engines to see - maybe they're not optimized yet, or maybe they're not quite relevant to your site's theme. In other cases, you want to get rid of some annoying search robot that's cluttering up your logs. Whatever your reason is for wanting to keep the spiders under control, the best way to do so, by far, is to use a "robots.txt" file on your website. Robots.txt is a simple text file that you upload to the root directory of your website. Spiders read this file first, and process it, before they crawl your site. The simplest robots.txt file possible is this:
Directory: > eBusiness > SEO
Date: 2002-10-09
 
Building Link Popularity: New Tips from the SEO Pros
At first pass, your organization's contingency planning and testing seems time-consuming and non-value added.
Directory: > eBusiness > SEO
Date: 2002-10-08
 
Finding Keywords That Drive Traffic to Your Site
As the Web continues to grow, users are looking online for information, goods and services in greater numbers than ever before. It's important to optimize your site for search engines as research says anywhere from 50 to 85 percent of users find Web pages through search engines.
Directory: > eBusiness > SEO
Date: 2002-10-08
 
A Look at GRSeo Software, Search Engine Optimizer
Are you having problems achieving top rankings with your Web pages? Are you interested in learning what to do with your Web site to boost your chances at more visibility and targeted traffic that converts to sales?
Directory: > eBusiness > SEO
Date: 2002-10-07
 
A Few Lines On Search Engine Mystery
In my series of articles on traffic, I would like to drop a few lines on the secrets and mysteries around search engines. Search engines are without any doubt a substantial source of traffic and a desirable step to reach on the way to the online success for every webmaster and netpreneur.
Directory: > eBusiness > SEO
Date: 2002-10-06
 
Creating Link Popularity - Without Getting Banned
By now, most webmasters know that link popularity is the single most important factor in driving top search engine rankings. But did you know that some some links can actually kill your search engine rankings?
Directory: > eBusiness > SEO
Date: 2002-10-04
 
Lifting the Lid on LookSmart
LookSmart is a global leader in Internet search and categorisation, operating a database of three million URLs organised into 300,000 categories. Its influence is far reaching, yet a succession of recent changes to its paid inclusion program has left the directory misunderstood and widely criticised. In order to understand these changes, LookSmart's future direction and the impact of these changes to website marketing, we must first understand a bit about the structure of LookSmart itself, and it's relationships with a string of strategic partners. LookSmart was the first major player to introduce paid inclusion, and as a result developed an early skew towards the corporate sector of the web. Measures were taken during 2001 to counteract this through the integration of Zeal's community based website directory , which doubled the number of non-commercial sites within the LookSmart database overnight - and continues to feed non-commercial content into the directory. This gave website marketers the opportunity to submit content to LookSmart for free. Becoming a Zealot involves a few online tests, but means that you can edit your own non-commercial listings that will be distributed throughout the LookSmart Network.
Directory: > eBusiness > SEO
Date: 2002-10-04
 
Follow Up: Killing the SpamBot Spiders
Almost every website operator wants search engine spiders to visit. After all, search engines are the best source of free traffic on the web. In the event that you don't want them to visit, they are easily kept at bay with a properly formatted "robots.txt" file.
Directory: > eBusiness > SEO
Date: 2002-10-01
 
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