|Finding the Right SEM Contractor|
There is much to learn about making an informed decision when it comes to selecting a search engine marketing (SEM) contractor. As in most industries, some are reputable and some are flaky.
An important consideration is the definition of the services themselves, so you know what you're getting for the money. Other factors include pricing, vendor experience and proficiency, customer service, and vendor contracting and reporting practices. Below is a description of issues to consider before making a selection.
Services can be categorized into four areas: site analysis and optimization, manual submission, offsite development, and monthly reporting.
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