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Breaking
eBusiness and Search News |
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Getting the Most from Overture.com
Allan Gardyne says, "I recommending paying the minimum account fee as an experiment and buying as many search phrases as you can possibly come up with to increase your chances of being seen. That's a very cheap way of finding out what works." Allan and Nathan Power run a website called PayPerClickSearchEngines.com that offers excellent information about the different pay-per-click engines. · The minimum order is $25. This means that you must deposit at least $25 in order to bid on a keyword. The initial $25 is non-refundable, but any amount over that is refundable. · You can purchase as many keywords as you choose, but you can only link to one page per search term. · Your keywords must be relevant to your site, and your title and description must also relate to the search term. · Adult website owners must purchase keywords that are clearly adult-related. So, an adult site couldn't purchase keywords such as "girl," "doll," "couple," etc. · Sites that depict acts of violence or illegal activities won't be accepted into Overture. · Orders are normally processed and implemented within 3 to 5 days. This lead time is needed in order for the editors to check the relevancy of your search terms. · Did you know that you can bid on a directory term? You simply submit your bid in the same manner as you would any search term.
Directory:
> eBusiness > SEO
Date: 2002-06-25
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New InSites into the FAST Search Engine
Of the major engines in the search engine universe, FAST -- aka, alltheweb.com -- is arguably the most unique. In many ways, it operates differently than typical engines and, in light of recent developments, it's timely that we probe a little deeper into the inner workings of this strategically important engine.
Directory:
> eBusiness > SEO
Date: 2002-06-20
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New InSites into the FAST Search Engine Part B
Cost?
For a "limited time" (they don't say when the offer expires), the annual membership is $18 plus $12 per URL. This is assuming you use Lycos InSite Select to initiate your service. Prices may vary according to reseller.
Directory:
> eBusiness > SEO
Date: 2002-06-20
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The Importance of a Regional Search Engines Strategy
Competition for keyword positions has increased dramatically over the past year as website owners have started to realise the benefits of search engine marketing, pushed along in part by the increasing number of companies offering dedicated SEO services. The price of Pay-for-Inclusion and Pay-per-Click services have increased in tandem with the number of competing websites entering the indexes, leading to a situation where more money gets poorer results today than at any point in search engine history.
Directory:
> eBusiness > SEO
Date: 2002-06-13
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Search Engines/Yahoo Guide
Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.
Yahoo is the biggest of all the search engines, well actually that's not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But for the sake of this article when I say search engines I am referring to all 'search sites'.
Directory:
> eBusiness > SEO
Date: 2002-06-11
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