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Understanding the Changes at Google
AdWords Despite some misleading news from the rumor mill, Google users can take heart – Google’s new AdWords Select plan is beneficial to both advertisers and users alike. The new initiative not only enables the search engine to increase revenue but also to retain its integrity. Google’s search results will remain as unbiased as ever.
Directory: > eBusiness > SEO
Date: 2002-02-28
 
More Top Mistakes Made When Optimizing Web Pages
Doorway Pages Believing doorways don't work or will get you banned is a mistake. The fact is that every page on your Web site that ranks well for any reason is acting as a "doorway" to your Web site. Many people mistakenly believe that everyone will arrive at their site through the home page. Do a focused search on Google, AltaVista, or another major engine, and you'll almost always find matches that are not home pages.
Directory: > eBusiness > SEO
Date: 2002-02-20
 
Trading Links - Any Real Value?
If you manage a website, then you know that trading links with other sites is said to be a valuable method of promoting your website, and getting more traffic. But the true value of it really depends on how you go about it.
Directory: > eBusiness > SEO
Date: 2002-02-12
 
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