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How to Optimize for the Open Directory Project
As the Internet and search technologies mature, one thing remains clear - Internet search is most effective when the user is presented with a hybrid of results from a spider-based search engine and a human-edited directory. My conversation with Chris Tolles of the Open Directory Project shows that he firmly understands the importance of having both crawler-based search services and human-edited directories. The bottom line is that search engine marketing does not work if one or the other is ignored; therefore, it is important to focus search-positioning campaigns on both. The blend in fact benefits the user and the search engine marketer.
Directory: > eBusiness > SEO
Date: 2001-06-07
 
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