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Ads: "No longer a one-way monologue"
An Ad Age story* notes how advertisers are also scratching their heads (along with journos and PR folk) on "what to do" about blogs. (*free registration required)
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-29
 
Measuring & Managing Visitor / Customer Retention, Part 7
Recency: Visitor Momentum and Friction
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-29
 
Measuring & Managing Visitor / Customer Retention, Part 6
Recency: Visit Behavior Predicts Visitor Value Over the past five decades, a lot of research and testing has been done concerning the profiling of customer behavior based on transactional data. The appearance of computers and "data-mining" created the ability to carry on even more extensive studies across a wide range of industries.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-20
 
Digital Advertising
Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-17
 
Preventing Usability Problems from the Get-go
The other day, Jeff Johnson, author of Web Bloopers, showed me something very interesting about Travelocity.com:
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-16
 
Measuring & Managing Visitor / Customer Retention, Part 5
Recency: Predictive Marketing The concept of Recency as a human behavioral metric goes back to the early 1900's.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-15
 
If an RSS Feed is the Yahoo Backdoor, is a Blog Google’s?
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-13
 
How To Boost Your Sales During The Holidays
You can maximize your sales during the Holidays ...even if you have to deal with more intense competition - or if you normally experience a drop in business because your products and services are not commonly used for "gift giving".
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-07
 
Cult of Linking Needs Exorcist to Cast Out Linking Demons!
Have you ever known someone who has blind faith to a religous sect or self-improvement group and has been taken in by a charismatic leader? The devotion to the cause is seemingly blind and support in donated time or financial contribution exceeds all reason?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-01
 
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem to be "popping up" (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his brother seems to be dipping his "toe in the water."
Directory: > eBusiness > eBusiness Tactics
Date: 2004-12-01
 
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