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Blogs - Diamonds in the Rough?
Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-30
What Every Blogger Needs To Know About Their Target Audience
It doesn't matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top of the range BMW!
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-30
8 Tips for Maximizing Contextual Advertising Revenues
In the late ‘90s, web publishers were riding high with banner ads. Payouts were great, and many web owners actually saw their dream of sitting on a beach sipping tequila nearly realized.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-29
Getting the “R” in ROI from Web-Generated Leads
You've been asked to provide an ROI justification for online lead generation. So what's the problem?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-29
Measuring & Managing Visitor / Customer Retention, Part 4
Using Latency to Map the Customer LifeCycle
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-23
Learn How to Market Your eBusiness in Real Time
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-23
Are You Utilizing All the Features of Google Adsense?
Many website owners know that Google's Adsense program is a great way to show targeted ads on your site and make money at the same time.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-22
Linking Advice From Experts at WebMaster World of Search
Link building has become an integral part of search engine marketing and positioning. The topic is inevitably the subject of many web conference programs and the WebMaster World of Search conference was no exception.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-18
Creating a Search Engine Toolbar for Your Web Site
The trend started with Google releasing their toolbar for Internet Explorer. It changed the way we searched by making the search engine available from inside the browser with no need for the user to go to the particular website.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-16
Unlock Adword Secrets with Keyword Generation
While there are many ways to make your home-based, internet marketing business soar, there are few that are as easy to start as Google Adwords.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-16
Measuring & Managing Visitor / Customer Retention, Part 3
Trip Wire Marketing: The Latency Metric An easy to implement and proven powerful potential value LifeCycle Metric is called Latency. Latency refers to the average time between customer activity events, for example, making a purchase, calling the help desk, or visiting a web site. All you have to do is calculate the average time elapsed (Latency) between the two events, and use this metric as a guide for anti-defection campaigns.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-15
Selling Globally with Your Web-Based Business
If you are living in the USA or Canada and you operate a web- based business such as an online store, chances are you have limited your target audience to your home country. Opening your doors to customers around the world is something every business that utilizes the internet should consider. There are several myths that prevent many online business people from accepting customers from abroad. We'll take a look at a few of them here in the hopes that you will decide to market and sell internationally and increase both your customer base and your profits.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-11
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume".
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-10
Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-10
The "All Thumbs" Approach to Testing AdWords Products
In continuation of our series of articles on improving your Google AdWords campaigns, we look at creating test campaigns.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-09
Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-08
10 Commandments To Winning People Through Forum Participation
1) Gaining an idea / keeping in touch of what is happening in the internet marketing scene (strategies, product, news).
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-04
Discover Seven Shopping Cart Enhancements to Increase Your Sales – Guaranteed
For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-11-04


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