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Breaking
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Blogs - Diamonds in the Rough?
Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-11-30
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What Every Blogger Needs To Know About Their Target Audience
It doesn't matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top of the range BMW!
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-11-30
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Learn How to Market Your eBusiness in Real Time
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-11-23
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Measuring & Managing Visitor / Customer Retention, Part 3
Trip Wire Marketing: The Latency Metric
An easy to implement and proven powerful potential value LifeCycle Metric is called Latency. Latency refers to the average time between customer activity events, for example, making a purchase, calling the help desk, or visiting a web site. All you have to do is calculate the average time elapsed (Latency) between the two events, and use this metric as a guide for anti-defection campaigns.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-11-15
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Selling Globally with Your Web-Based Business
If you are living in the USA or Canada and you operate a web- based business such as an online store, chances are you have limited your target audience to your home country. Opening your doors to customers around the world is something every business that utilizes the internet should consider. There are several myths that prevent many online business people from accepting customers from abroad. We'll take a look at a few of them here in the hopes that you will decide to market and sell internationally and increase both your customer base and your profits.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-11-11
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Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-11-10
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