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Web Content Management Depends on Trust
You must be able to stand over everything that is published on your website and say that it is all accurate and up-to-date. Trust is a fundamental building block of professional web content management.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-25
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-25
A Bit About Blogging
If you've been on the Internet for even a minimum amount of time over the last couple of years, you've probably seen or at least heard about blogs. The term blog is a contraction of "web log", and as the name implies, a blog is really just an online journal or notebook. Now that sounds like a place to write "Dear Diary" entries that are open to the world, but smart marketers can use a blog for a lot more than that.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-25
Are Blogs Becoming More Popular than Forums, Newsletters and E-zines?
Blogging is hot, and seems to be becoming hotter each month. Although blogging originally was dismissed, by many successful publishers and other online "gurus", the truth is that now, a few years after the "blogging trend" began, there are actually more blogs and more bloggers online than ever before. Blogging, obviously, is "here to stay"!
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-21
Google Proof Your Site with Links
Let me try reading your mind. You're thinking, "What? Google proof my site with links? I thought links helped Google rank my pages higher?"
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-18
Why Authors Should Blog
While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even seasoned veterans who had covered past conventions mentioned the power of this new media.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-13
Measuring & Managing Visitor / Customer Retention, Part 2
Measuring Potential Value with LifeCycle Metrics This whole potential value measurement issue is, of course, the big problem embedded in the preaching you hear on LifeTime Value, CRM, and these portfolio models of customer value. How do you deal with this whole "potential value" question, how do you actually measure it and act on it?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-13
Accepting Payments Online: Which System to Choose?
If you are selling goods or services, software or other stuff you need to arrange online payment mechanism for your customers.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-12
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-12
Google Ad Copy that "Clicks"
Google Adwords are popular among many people just starting home businesses. Even many home biz veterans still use Adwords to promote their own products or supplement their income via affiliate marketing. While there is a learning curve associated with the Adwords process, it's really not difficult to get the hang of it.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-12
Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-12
Measuring & Managing Visitor / Customer Retention
You have probably heard or read references to the "portfolio" approach to managing customers and their value.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-10-01


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