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The Value of Forums - Finding Forums
There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for "water cooler" talk. When used properly forums can be an excellent business tool and resource. By providing well thought out, helpful responses posters can develop a reputation as an industry expert. Establishing a reputation within forums will eventually lead to solid business contacts and relationships.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-05-21
 
Paid Text Ads – A Bigger Threat Than Blogs?
Paid links or "sponsorships" are a hot trend right now and one that has important implications for all SEO practitioners, professional or amateur. Numerous commercial brokers have launched Web sites that facilitate the sale of links on a wide array of Web sites with high PageRank.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-05-21
 
Online Advertising Effectiveness? Tell Me About It! Part 1
Well, I got some positive feedback on the last Webtrends article so I figured I would toss in another. I don't want to sound like a shill for WebTrends, but I don't know how you manage a web business without detailed log analysis. WebTrends is not nearly as good as the system I used for the CBS/SportsLine "points for page views" loyalty program, but then again, not many of you probably need something with that much horsepower. Or do you? Let me know...
Directory: > eBusiness > eBusiness Tactics
Date: 2004-05-06
 
Online Advertising Effectiveness? Tell Me About It! Part 2
Well, we're getting there. We've previously proved visitors clicking on a paid listing are of higher quality than "free search" visitors for the same search term, and now we see there is also significant variability in quality of visitor by the term itself, according to the last chart. Look at Customer Loyalty (CL). Much shorter visits, and lower download and newsletter subscribe percentages, but much higher bookmarking percentages. What could this mean, why the difference?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-05-06
 
Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-05-05
 
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