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Breaking
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A Source is a Source, of Course of Course...
In the beginning, people hunted animals... grew crops... and lived close to the people they worked for. In fact that was one of the big plusses in working for someone else. If you worked for a local king, his castle and guards would protect you from outside armies, while providing a means to settle domestic disputes.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-03-26
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Web Traffic Analytics and User Experience
"Analytics." The word sounds technical, number-crunchy, maybe even a bit boring. We information architects and user experience folks tend to prefer dealing with the real users, the designs, and the creative expression of our ideas, and not so much with the numbers. We spend our time developing prototypes, testing designs with users, and then interpreting those results for a creative solution that provides outstanding user experiences. But our exposure to the data and measurement end can be limited, or nonexistent.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-03-25
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How to Tell People What Else You Do on Your Website
People come to your website on a mission. They want to do something specific. They are tunnel readers. Telling them what else you do-without annoying them-is a major challenge. Doing it well is about relevance and context. It's about presenting the right content at the right time.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-03-23
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Blogs : A New Communication Tool or a Marketing Avenue?
We all know by now that the internet is the global communicator. We still haven't dreamed of all the ways we'll use it five years from now. But there are certainly indications that we're going to have to be vigilant in recognizing the difference between honest business practice and the misuse of the net.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-03-18
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Don't Lose Your Foreign Web Site Visitors by Insulting Them With Brain-Dead Translation Services
For some internet marketers it's become a cutting edge strategy to offer multi lingual navigation and promo material on their sites in the hope of expanding their client base. While it is true that international users whose mother tongue is anything but English are beginning to hit the web in hefty numbers, catering to them in their own linguistic format is an art in itself which doesn't lend itself to the cheap and easy "no brainer" pseudo solutions currently being hawked on the net. If you offer them one of those, chances are you'll fend them off forever. Count it as a well-meaning blunder as much as you will, fact is these clients-to-be can be quite relentless if you convey the impression that you couldn't care less about offering first class services. Don't forget that very many people actually love their mother tongue and don't enjoy seeing it massacred.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-03-17
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Blogs: A New Communication Tool or a Marketing Avenue?
We all know by now that the internet is the global communicator. We still haven't dreamed of all the ways we'll use it five years from now. But there are certainly indications that we're going to have to be vigilant in recognizing the difference between honest business practice and the misuse of the net.
Directory:
> eBusiness > eBusiness Tactics
Date: 2004-03-09
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