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Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-26
Your Website May Reveal More Than You Really Want Customers To See
What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-24
Time is Critical
Time is critical. A very familiar sentence but here used with two very special meanings. In this newsletter, we will discuss three issues, which are raised by this sentence:
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-24
How Responsible Sales People Beat The E-mail Flood - The Hermes Protocol and H-mail
The Internet has changed the whole nature of markets. The purchaser is now in the driving seat. He or she can get a mass of information on available products without revealing who they are to potential sellers. This changed world has been described in previous newsletters. In theory, it all sounds fine. In practice, it's not turning out that way.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-23
What Causes Customers to Buy on Impulse
The Common Wisdom Says It's Price. We define an impulse purchase as a spontaneous purchase - an item that a shopper hadn't planned to buy when they began their shopping task. Both The Yankee Group and Ernst & Young conducted surveys where they asked people why they would make impulse purchases on the web. According to The Yankee Group (November, 2000), 75% of survey respondents indicated that a "special sale price" would motivate them to make a spontaneous purchase. The second most influential factor was free shipping (49% of respondents). Ernst & Young (January, 2000) reported that 88% of impulse purchases were because shoppers found products that were offered at good price [or] on sale. According to these surveys the common wisdom is clear: impulse buys are price-related and not due to any specific design or architecture of the web site.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-20
Inherent Value Testing
Is your web site chartered with encouraging people to buy or use your product or service? Is it succeeding? It turns out there is a simple usability testing technique that can help you measure how your site communicates your product's inherent value.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-19
Do You Have a Smiling Face on Your Website?
If you think it's great to have a smiling face on your website, join the crowd. It's hard to find a website these days that doesn't have a happy face. Unfortunately, the happy face syndrome is often a reflection of lack of focus. When everyone is smiling, where's the differentiation?
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-17
The Nuts and Bolts of Information SecurityPart 1: Risk Management
THE RISK FACTOR Are you at risk? If your vital information is, then so are you. While you're struggling to make sales or generate Web site traffic, managing risks to protect vital information is probably the furthest thing from your mind. None-the-less, as times become more perilous, risk management is an essential part of the on-line presence.
Directory: > eBusiness > eBusiness Tactics
Date: 2004-02-10


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