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Why Personalization Hasn't Worked Online
Personalization hasn't worked because most people don't have a compelling reason to personalize. It hasn't worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn't worked because managers have seen it as some Holy Grail of content management.
Directory:
> eBusiness > eBusiness Tactics
Date: 2003-10-20
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Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don't apply the opening gambit on time or in the right way, the match is lost. The opening gambit in mail is, of course, getting readers inside the envelope - and doing it in a way that enhances the probability of response.
Directory:
> eBusiness > eBusiness Tactics
Date: 2003-10-14
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Can Joint Ventures Find You?
I want to share with you the most-powerful,yet overlooked form of marketing that exists. What is it? Joint Ventures.
Joint Venture marketing is the secret key to uncovering the hidden asset of your ability to contact literally millions of people, rapidly, with the utmost credibility.
Directory:
> eBusiness > eBusiness Tactics
Date: 2003-10-07
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