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Give Away Gross For Increased Profits
Suppose you produce a super widget that sells for $50.00. If Charlie comes along and says, "Hey, I can sell the heck out of these. How's $20 bucks a sale sound? Wanna deal?"
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-23
 
Do Numbers Help?
Demographics about the Web abound. You may find such data helpful. In general, when I look at the research available, I get a feeling it's incomplete. The Web is so vast, I don't think it's possible to find a small representative sample from which significant results can be obtained that reflect the whole. In the end, what is reported with numbers may not matter at all to you, even though the source is impeccable.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-18
 
Does Anybody Want What You Are Selling?
Note the wording in this question. Maybe in your view everybody should want it. It may even be true that everybody does need it. But "want" is the key. "Need" won't cut it. Here's an example.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-18
 
Does Your Email Look Like Junk?
A large portion of the email I receive is junk. But I have to be sure before deleting. I can usually figure this from the preview screen (Eudora), but sometimes I have to open it to be certain.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-18
 
Build Your Own Demographics
Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-16
 
Too Much Contact Information Confuses
Have you noticed all the different contact numbers people provide? How many different ones do you use or give out? Is it any wonder that callers get confused about the best way to reach you?
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-11
 
Everything You Need to Know About Customer Service
Drive down any street; on both sides are businesses competing for your dollars. They have their beckoning signs, their displayed inventories, their trained employees, their promotional strategies all focused on luring the customer and making the sale. If they fail to capture sufficient customer interest and enough dollars, the business dies.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-11
 
Finding Your Niche on the Internet
Those who are new to the Internet business world -- heck, even those who have been successfully operating online businesses for some time -- can attest to the difficulty in deciding what to sell.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-06-06
 
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