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The Gold Is In Repeat Business
The success of most retail businesses depends upon generating repeat business. This is as true online as offline. You need to attract people who come to know and trust you, who are confident your advice is sound.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-05-21
After You Grab Attention, Tighten Your Grip!
We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that "What's in this for me?" is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-05-12
Are Free Graphics Really Free?
Well, maybe. But let's define free. Finding anything on the Web takes time. Often it takes a lot of time. So free must somehow be related to how you value your time.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-05-12
eCommerce: Your Opportunities are Unlimited
Peter Drucker believes ecommerce will be to the Information Revolution what the railroads were to the Industrial Revolution.* To oversimplify, the Industrial Revolution was a time in which tools were produced that replaced people in the manufacture of goods. In the first thirty years, all was devoted to producing known products with machines.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-05-06
Just Because You're Good, Doesn't Mean You'll Get Clients
Do you ever notice how many talented people live in the world? Musicians, artists, actors, dancers. Many of them are so good, you wonder why they never become famous.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-05-01


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