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Answering Customer Service E-mail: Five Errors to Avoid
We're turning our focus this new year to customer service e-mail messages, those "answers" we receive in our inboxes when we write to customer service representatives (CSRs) for help. Our research method: Send hundreds of customer service questions and requests via e-mail. We've e-mailed everyone -- from Fortune 500s to ma-and-pa companies, from public corporations to nonprofits and government agencies. We've solicited customer service e-mail from clients and colleagues. What we've learned so far: (1) Lots of customer service representatives lack the basic writing skills they need to communicate with customers. (2) Lots of companies are sending out embarrassing, inaccurate, business-damaging e-mail disguised as "help."
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-25
Why Google Bought Blogger.com
You may have heard that Google recently purchased Pyra, the company responsible for Blogger.com, and BlogSpot.com, a "push-button publishing tool for the people..."
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-25
Persuasive Writing: Four Strategies
Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it's your job to do it, you need to be able to do it well.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-24
Selecting a Quality Web Host
"The page cannot be displayed." Have you ever encountered this message while surfing the net? Of course you have. We all have. Think it can't happen to you? Think again. If you're hosting your business on one of the free hosting services, you're literally placing your entire business in the hands of a complete stranger.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-24
Five Ways to Make Money With ClickBank
ClickBank not only allows you to accept credit cards on your web site without the need for a merchant account, it also provides other ways in which you can generate income - in this article, I'll highlight five different ways you can start making money with ClickBank by the end of today.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-20
Getting Business Financing: 8 Steps To Success
Your business can't effectively operate, nor reach it's full profit making potential without enough capital. Whether your business is large or small, very often, you'll find yourself in need of such capital, from time to time. That's why you need to know these eight steps to success:
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-18
How to Easily Boost Your Tradeshow Marketing ROI With 110% Follow-up

Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-13
Email Marketing Success
Every marketer tells you to answer questions when marketing a product, service or business. One of the first questions they tell you to answer is the question: What's in it for me? Another one is How will it benefit me? And on and on. They say that if you can answer those questions for your customer then you will make the sale, or convert a browsing customer into a buyer if they're looking for what you have to offer, etc.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-06
8 Steps to Creating a Simple Business Plan for 2003
Your business plan is like a road map to long-term success. You may have been in a situation where you didn't have a map to find your destination and ended up horribly lost wasting precious time and money. Well, the same can happen if you don't plan out your business strategies.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-04
Partnering - People and Business Relationships are the Key Drivers of Corporate Success
Considerable intellectual work has been done in the area of “business integration,” which views the business enterprise as a holistic entity comprised of many parts. (Anderson consulting for one). When the connections and relationships among these parts are aligned and properly integrated, the idea is that the benefit to the organization is more than the sum of its parts.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-04
Partnering Will Drive the Economy in an Open Environment
Mergers, acquisitions, joint ventures and strategic alliances will continue to multiply and drive the economy in an open environment. Optimizing these organizational relationships demands that companies develop a collective partnership capability and capacity.
Directory: > eBusiness > eBusiness Tactics
Date: 2003-02-04


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