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Return To The Basics For Web Success
I was watching Barry Bonds, of baseball's San Francisco Giants, when he hit a home run recently. At age 38, he is the most feared and respected hitter in the game. For those that don't know, last year he broke the single season homerun record and this year his batting average led the majors.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-29
 
Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net) However, one thing that we often fail to admit (except in private) is the importance of permission e-mail marketing, where the members of your mailing list have given you permission to contact them, or where they're past customers of yours. Obviously, these e-mail lists are always opt-out, so if someone chooses not to continue receiving information from you, they can easily get removed from the list.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-26
 
E-Commerce Patent Blackmail - You May Be Next!
To date, the only real impediment to doing business online has been the safety of the consumer's financial data. In March of 2002, this all changed. Enter the U.S. Trademark and Patents Office. Over the last few years, the USTPO has shown extreme ignorance of new Internet technologies. The USPTO has approved some of the most ludicrous patents to be presented to them. In 1997, AltaVista was granted a number of patents on search engine technologies, even though search engine technology had been in use as early as 1989.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-19
 
Discover The MAJOR Force Driving Internet Sales Today
Simply put, permission email marketing is THE true profit producer fueling the success of the Internet age. No other Internet marketing strategy produces as high of a return on investment as permission email marketing. NOR does any other strategy truly achieve it's peak effectiveness until it is tied in with permission email marketing. Honestly, take a look around you. Every major Internet company and every major Internet marketer runs one or more opt-in lists. They may call them ezines, newsletters, product update notification emails, auto responder courses, or whatever.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-18
 
Produce More Sales from your Email Promotions
Do you get sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to Online success is the same as traditional Success--promotion, promotion, promotion. Use these easy ways to boost Online credibility and sales:
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-18
 
Are You Giving Away Your Digital Products For Free?
If you sell any kind of digital product online, chances are you are giving them away for free. Now, you may not be aware of that, but it's true. When you created your site, you undoubtedly also created a "thank you" page that thanks your customer for the purchase and allows them to download your product. This is most often the case if you use the popular ClickBank or PayPal systems to process your digital orders.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-18
 
10 Decisive Tactics That Win Product Reviews
The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn about solutions, and to help choose between potential offerings. Many prospective customers do not look beyond these endorsements and buy on the basis of their credibility. There is little question that "Two Thumbs Up" sells movies and a "5-star" rating sells hotel rooms. One PC-clone manufacturer told the author that their PC Magazine Editors Choice Award added about $5-million to their bottom line. 10 Tactics for Winning Product Reviews
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-15
 
Is Your Web Site Held Hostage By Service Providers?
Do you use third-party services to track the links on your Web site? What about for processing your online credit card payments? If so, you are probably losing sales that you don't even know about. Third-Party Services Defined.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-15
 
10 Critical Steps To e-business Safety
Web site and e-business security is a very sensitive issue. Some of the top brass in cyber-marketing have hired full time network wizards to work it out for them. Giants such as Microsoft have set up special network security courses just to resolve such issues. If you had a brick and mortar business, you would be maintaining a regular schedule and time sheets to monitor your employees. Also you would be ensuring tight security by installing alarms, closed circuit monitoring (video cameras), electronic cards etc. Online too you need to monitor your 24 hour sales person...
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-15
 
The Benefits Of Internet Relationship Management
Businesses are now racing to shift gears from their "mass marketing" strategies of days gone by, to today's more competitive strategy of "one-to-one marketing", also known in the business world as customer relationship management. So what does this have to do with the Internet? Or maybe you are thinking, "How does this apply to me. I don't even see or talk to my customers, it's all automated."
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-14
 
New Realities of Opt-in Email Marketing
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks. Opt-in E-Mail Marketing 30K foot Picture
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-13
 
Get Your Own Domain Name Or Die
Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't. And the clients I've had the most trouble with use yahoo addresses or other free addresses. I understand that you don't want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here. If you don't buy anything from yahoo's off line why would you buy from a yahoo online? If you're serious about your business you have to show it in your actions. The first action to take is to buy your own domain name and use it for all of your e-mails.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-13
 
5 Warning Signs of a Scam Business
For years now the rush has been on to mine the Internet and find "gold." Just like miners in the old U.S. west, people flock to the Web hoping to strike it rich. Is it possible? Sure it is! However, those miners of old had to watch out for "fool's gold." You - in the days of the Internet - have to watch out for scam businesses.
Directory: > eBusiness > eBusiness Tactics
Date: 2002-11-08
 
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