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Selling Ads on Your Site
A fairly common question I receive relates to adding ads to your site in order to generate revenue. How many visitors do you need, where do you get the ads and how much does it pay? The good news is that you can get ads for your site if you have as few as 5000 visitors (or less) a month. The bad news is that it will hardly pay anything. I suspect that many new Internet entrepreneurs are hoping to make the majority of their income from advertising. Although it is possible I feel that for most on-line business it is an unrealistic expectation. In order to generate a significant amount of income from advertising you will need to attract 10 to 100 times the amount of traffic to your site than a company that is selling a product or service. What do you have to offer that will do that (besides sex)? If the content you are offering is cheap or easily acquired (such as sex), then a lot of other sites will also be offering it.
Directory: > eBusiness > eBusiness Tactics
Date: 2001-05-08
 
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