eBusiness and Search News
|Do You Know Your Customers?
Do you know who your customers are? Do you know why they chose you? Do you know what they like? What they want? Where they spend their time? If you don't, you should find out. Understanding who is your customer is perhaps the most important part of developing and marketing a business.
Make WordPress Faster
WordPress is a great blogging platform in part due to the active developer community creating plugins to extend the functionality of the basic application.
Impressions And Brand
You never get a second chance at a first impression. I've never cared for that quote. The implication is that you get one and only one chance at success and that's hardly true.
Networking and the Spectrum of Blogging Influence
Two posts on the subject of networking with other bloggers caught my attention over the weekend.
What Gives a Link Value?
Wiep Knol published an article on Link Value Factors, which is worth a read if you're interested in learning more about how search engines might place value on different links.
4 Simple Ways to Grow Your Brand
"No matter where you go, there you are."
Can Your Personal Blog Hurt Your Career?
If you're visibly associated with a corporate blog should you also write a personal blog? If you do how far can you push your own opinions, especially when they might differ from the official stance at your company?
Ask Not What Your Customers Can Do For You...
ask not what your
country customers can do for you - ask what can you do for your country customers
Be Found Where People Are Looking
Do you know where your prospective customers spend their time online? Do you maintain a presence in those places?
Using MyBlogLog As A Branding Tool
A couple of days ago I asked if MyBlogLog was still relevant to the SEO community.
Small Business Branding Getting Easier?
You spend months answering questions at LinkedIn or building friends at MySpace. Your reputation grows as you share your knowledge and you build your brand with each community.
The SEO Quiz from SEOmoz
On Monday SEOmoz released an seo quiz that's been taking a little heat ever since.
Borrowing Innovation & Thinking Laterally
Which nation was the richest and most powerful in Europe in the early 17th century? About 20 years ago a college professor asked our class a similar question.
Should SEO Be Regulated?
In a word no. Adam tagged me in the name of memekind with his post Who Should Regulate SEO? My answer is no one should regulate it, though in truth there already is regulation in place called the free market.
Branding For Small Business And Bloggers
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Do Marketing Blogs Lack Quality?
Greg Howlett started an interesting discussion on Friday with a post Is this the best we can do? in which he wonders if the overall quality of posts on internet marketing blogs is not what it could or should be.
Do Comments Add Value To Your Blog?
Do you comment on blogs? Do you read blog comments? Do you think comments can add value to a blog?
Measuring Visitor Engagement
What's the most important metric when it comes to determining the health of your site? It's not really a fair question since no one metric tells the entire story, but for a long time page views have been considered one of the most important metrics.
Stealing the Competition's Customers Through Google Maps
Is it possible to steal customers looking for your competition in Google Maps? It not only appears as if you can, but it might be trivially easy and somewhat troubling that it's possible.
Blogs & Articles: Dialogs & Monologues
Jakob Nielson recently published an Alerbox article, Write Articles, Not Blog Postings. and, as is often the case when Jakob offers something, not everyone agrees with him or agrees completely.
Increasing Comments On Your Blog
Does your blog feel empty due to a lack of comments? Are you wondering how to get people to interact with you?
Don't Force New Windows On Your Visitors
A couple of weeks ago Darren Rowse asked readers should (external) links open in a new window?.
Getting A Million Links
A journey of a thousand million miles backlinks begins with a single step link
You Do Not Need Money To Build A Brand
"A brand is the sum of all feelings, thoughts and recognitions - positive and negative - that people in the target audience have about a company, a product or service."
One RSS Subscriber Worth 1000 Links?
Aaron Wall thinks so and I tend to agree.
Search Friendly vs Search Optimized
Last month Stoney DeGeyter wrote an excellent post about the differences between developing a site to be search engine friendly and one that has been optimized for search engines.
100 CSS Resources
I get a good amount of requests asking me to do things like exchange links or mention a specific piece of content.
What's Remarkable About Your Blog?
It's a difficult question to answer. Difficult, because for the majority of us there's little if anything remarkable about our blogs.
W3C Compliance - Important For SEO?
On Friday Michael Gray answered the question of whether or not W3c compliance and accessibility can impact your optimization.
Graphics vs Text In Design
Yuri posted an interesting article last week on using text over graphics on your website.
Coding - The Most Important SEO Skill
Last week in response to Lee Odden's What type of SEO skill is most important? poll I argued that copywriting was that SEO skill.
SEO Implications For Search Personalization
A few days ago I wrote about my reservations with personalized search. I even called it dangerous.
Social Media Icons: How Many is Too Many?
As some of you know I'm working on a redesign of my site. Part of the reason for the new design is optimizing the site more for social media, including the use of bookmarklets at the bottom of posts.
Keyword Tools - The Changing Landscape
Recently the the seo community has been abuzz with news that the Yahoo/Overture keyword tool has not been functioning and that it may be gone permanently.
Reasons To Build More Accessible Sites
A post over at Threadwatch just caught my attention. Of course with a title like Web 2.0, Dude, Who Cares, Where's Phone 2.0? how could it not grab attention?
V7N is Brokering Contextual Links
It's only been a few days since John Scott and Jeff Behrendt opened the new V7N contextual links to publishers and already the frenzy has begun with bloggers unable to sign up fast enough for the program.
Yahoo Displays SERP Title Based On Anchor Text
The dichotomy of having a Yahoo directory listing has been known for years.
Digg And SEO Don't Play Nice
You may have heard that recently many seo and marketing related sites are getting banned by Digg for the scandalous offense of being seo and marketing related sites.
Effective Web Design - Look Beyond Aesthetics
If I mention the word design it's likely to call up images of creative graphics, artistic layouts, and decorative aesthetics. But is that what design is all about? Are all those fanciful wows necessary to have a successful web design?
Marketing Through Storytelling
Heard a good story lately? Do you have one to tell about your business?
Perception Of Value
Why do people buy your products? Why do they purchase any product or service? One thing's for certain, it's not about the price.
Is Your Site In Harmony With Itself?
Earlier today I came across the article, Should Writers Be Held Accountable for Web Page Performance?.
How Much Space Do You Need With Your Hosting Account?
Web hosting is an extremely competitive field and most web hosts will offer some rather large amounts of space in an effort to sell you on their services.
Do Ugly Sites Sell More?
I came across The Surprising Truth About Ugly Websites, an article pointing out the benefits of having an ugly website. Can it be true that ugly websites sell more than their attractive counterparts? I don't think so.
User Performance Design
Last week on the Cre8PC blog Kim Krause Berg mentioned two new usability documents released by Larry Constantine. The post led me to one of Larry's older documents entitled Beyond User-Centered Design and User Experience: Designing for User Performance, which I have just recently read. The previous link will take you to a page where you can download the PDF.
Link Bait: The Path To An Improved Web
With link bait becoming such a popular and successful tactic in SEO it was only a matter of time before people started rallying against it as the most evil thing to hit the world of marketing since…well…since, whatever was the last successful SEO tactic.
Making the Most Out of Your Spike In Traffic
Recently I asked if your business was ready for sudden attention. I wanted to follow up on that post with some thoughts about what you should do when you get a new influx of traffic. It's not enough to do business as usual is you want to retain your new visitors. You need to improve to meet the new challenge.
Your Business - Is it Ready For the Attention?
Is it? Are you sure it's ready?
Just as it's important to choose the right colors for your design, it's also very important to make good choices about the fonts you use in your design.
Balancing Your Link Profile Links
It's a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete.
Marketing Through forums and Social Networks
When Yuri interviewed me one of his questions was in regards to finding clients through forums. I thought I'd expand a little on that question and talk about how to use forums to market yourself and your business.
The Sound Of Your Blogging Voice
"To gain your own voice, forget about having it heard. Become a saint of your own province and your own consciousness."
Social Web SEO
American sculptor Horatio Greenough coined the phrase "Form follows function," which was later popularized by architects Louis Sullivan and Frank Lloyd Wright.
SEO Book’s New SEM Glossary
In case you missed it Aaron Wall added a rather comprehensive search engine marketing glossary to his SEO Book site.
How Not To Handle Customer Service Calls
I awoke this morning to a few inches of snow on the ground. Nothing unusual here in Colorado, but as it so happened the snow must have caused some problems in my internet connection.
Are you looking for long term success when it comes to search engine visibility? Do you want to make sure all the hard work you do today will still be paying off a few months or years from now? If you do then you want to look forward in the your thinking with regards to search engines and their algorithms.
What New Browsers Mean For Developers And SEOs
You may or may not have heard that new releases are here or about to be here for Internet Explorer and Firefox.
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