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Inside Knowledge on Yahoo's Developers Center
I have expressed my concern with Yahoo's Search Marketing platform more than once but this time, I have to send some praise over to Yahoo's Developers' Center.
Free Information on Yahoo's Developers Center
I have expressed my concern with Yahoo's Search Marketing platform more than once but this time, I have to send some praise over to Yahoo's Developers' Center.
Gain Insights from Google Services
It is sometimes the most simple of things that get me excited. Case in point: Google Alerts. If you are operating an online business, you must have Google Alerts setup - especially in our social media driven environment.
Marketing During An Economic Slump
Personally, I am still debating whether I consider the current economic slump a recession or just a media-created frenzy around a hot "emotional" topic for a mass audience during a big year in politics.
Checking Your Ads on Google
In my opinion, Google AdWords has the most user-friendly campaign management system in the pay-per-click marketing space. Whether setting up a new campaign, adding unique tracking URLs to individual keywords, optimizing keyword dynamics through its keyword tool, creating new ads or fine-tuning bids, AdWords is far more intuitive and easy-to-use than its closet competitors Yahoo and Microsoft AdCenter.
Compartmentalizing Conversion
I am a avid reader of psychology books. I was actually preparing to master in psychology when a psychology professor asked me why.
A Problem with Website Analytics
You may have heard the adage, "you cannot manage what you don't measure." When seeking to optimize your web business, it is also worth hearing, "you cannot improve what you don't know."
Improving Conversions: Difference Between Larger & Smaller Companies
Based on all of the buzz about "conversion" it seems that it has become the metric of the year for online marketing.
Improve Your Customer’s Web Experience
I am a strong believer that by creating a more satisfying experience for your customers and helping them achieve their buying process goals; businesses in turn increase their website sales.
The E-commerce Balancing Act
If you operate an e-commerce business, you'll know intimately well the balancing act constantly playing out in your mind and in your strategic and tactical planning processes.
Demystifying Conversion Rates
Conversion rate optimization has grown to buzz word status within the online marketing industry. Some of the original "conversion marketing" firms like Future Now, Inc. has spent significant time over the past ten years educating the market about the importance of improving conversion rates.
Improve Your Customer's Web Experience
I am a strong believer that by creating a more satisfying experience for your customers and helping them achieve their buying process goals; businesses in turn increase their website sales.
The Average Conversion Rate
A question I am asked frequently is what is the average conversion rate for an e-commerce website or for any website for that matter.
"Marketers Discover Analytics’ Power"... Say What?
The headline of a recent cover page article for BtoB Online's publication (July 16, 2007) stated, "Marketers discover analytics' power." Hmm…isn't it a little late to finally start listening to what many online marketers have been preaching for years?
Are You Hiding from Customer Reviews?
Do you allow your customers to post reviews on your website about your products or services?
Are You Gaining Website Balance?
I get concerned when how-to articles cite a single design, SEO, copy-writing or conversion strategy as the golden key to greater website sales.
Defining Both Top- and Bottom-Line Growth for Your Web Business
On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume or their "bottom line" by reducing their expenses to expand the margins from their current sales volume.
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix.
What to Do When Your Pay-per-Click Marketing is Not Generating High ROIs
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses have not realized their desired objectives.
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume".
Maximize Your “Froogling” for the Holidays
Are you familiar with Froogle? If you are an online merchant, you certainly should be.
Discover Seven Shopping Cart Enhancements to Increase Your Sales – Guaranteed
For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know.
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