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Pablo Solis's review of inexpensivescrubs.com
By Pablo Solis
Contributing Writer
Article Date: 12.10.02
--Outside of Yahoo, the site
was not in the top 2 pages. I searched in AskJeeves,
AltaVista, & Google.
Sorry to say but I gave up my search after the second page.
Focus your exposure beyond Yahoo. Use www.Wordtacker.com
They not only give you additional words (you may not have thought
of) PLUS value of each word in Click-per-view programs so that
you do not overpay.
--there are many competing sites, look at their keywords & see
how you can get top billing on those searches. EX: in the searches
I did (i.e.: medical scrubs, Nurse scrubs) AllHeart.com,
SmartScrubs.com
& uniform.ca came in the
top 1/2/3 positions (not incl Sponsor Links) every time. What
are their keywords?? how do they compare to yours. Broaden your
keywords. Try WWW.Wordtracker.com for additional words.
--You state that people view your product but leave thru those
pages (jackets.html...) How about eye-catching 'Before you leave
offers' For example: Special Offer FREE SHIPPING with a $50
purchase. OR FREE EMBROIDERED MONOGRAM on all jackets purchased.
You get the idea! Get them to take one last glimpse at your
product. They are on the way out anyway!
I hate pop ups, BUT... How about a CATCHY pop-up that offers 'FREE Office Visit - For a Limited time only!' Sell the benefits of an office 'Show' Yeah you do them anyway - but providing a sense of urgency does not hurt.
--The site needs a bit more 'stickiness' I ran thru all the 6 categories in under 2 mins (granted its not my subject matter) but maybe a bit of interactivity would not hurt.
--The main page is valuable real estate. It does not need the full range of color selections. How about a change of colors in uniforms (in graphics) on mouse rollover?? This will show diff colors available without listing the full color scheme. Leave that for the products page. Leave your Real Estate for better uses.
Pablo Solis
http://www.solisdesignsinc.com
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