Dan Thies Answers
By Dan
Thies
Contributing Writer
Article Date: 02.20.03
Is link pop software any good or worth it? Like ARELIS 3 or OptiLink?
Thanks,
Alvaro (Al) Guevara
Al:
First of all, let me say that there's nothing these programs do that you
can't do by hand. They are simply designed to help you do it faster. I don't
use either one right now, but I would consider Arelis if I had a site launch
coming up and needed to find link partners.
I've tried Arelis, and it seems to help in finding other sites that actually
swap links. Arelis also builds your link directory for you, which can be a
big time saver if you don't have any software to automate that part of your
site.
Although I like Arelis, I would just caution you that it can be misused.
Don't send out bulk invitations to swap links, even if the software seems to
make it easy. Always make the invitation personal, and always add their link
to your site first.
I don't recommend Optilink, partly because they run automated queries on
Google (which Google doesn't like), and partly because I don't see tweaking
links as an effective use of time. Your mileage may vary.
About the Author:
Dan Thies has been
helping his clients (and friends) promote their web sites since 1996, and operates
a successful online publishing business. His latest book, 'Search Engine Optimization
Fast Start,' is available now at http://www.cannedbooks.com
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