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Renee's review of inexpensivescrubs.com
By Renee
Contributing Writer
Article Date: 12.10.02
This is my type of site - http://www.inexpensivescrubs.com
- simple and to the point with no distracting over-designed
web debris and best of all, works like a charm.
There could be a couple of improvements:
Navigation: separate product catalogue from "housekeeping"
In the interest of user experience, some tiny graphic adjustments should be made with the main navigation; basically, the adminstrivia should be separated from the catalogue items so you can see clearly where the catalogue items are opposed to the housekeeping. Could also be in a different font to make the distinction sharper. So I would probably color the 2 table rows in different colors and make one font serif and one sans serif. Simplest solution.
Make child windows smaller
Also, since they use separate windows for size chart, shipping, etc, they should make these a little smaller, shorter or narrower, so they sit visibly on top of the main window. Otherwise people may not realize that it's a separate window and won't figure out how to get back to the catalogue - you won't believe how many times this comes up in our usability testing.
The tables in those pages can be made narrower so they don't take up so much space. Also add maybe a "close Window" button.
B2B or B2C site? :-)
If this is a B2B site, "We are a wholesale manufacturers/distributor of affordable, low cost cotton/poly cotton hospital scrubs" they should have some method for ordering via a purchase order - can't imagine any hospitals ordering supplies on a credit card. If they do sell to individuals, then they're OK and I like the fact that they provide a printable order form.
Iffy graphics
The only thing I'm not too crazy about is the graphics for the
sizing chart, shipping and availability and the color chart
"cubes". The first look clunky - should be replaced with something
more streamlined. The color chart should be just plain flat
color squares (best if done with a thin black border, to look
very sharp) - the cube treatment adds no "information design"
value, in other words, a fabric swatch is in fact a 2-dimensional
object.
Lead Management
Now this is one of those theories that drive us nuts - who's coming to the site, who's the target audience? If they do some kind of database marketing with drive to web tactics, they could assign a priority/tactic code to each marketing tactic so they know which audience segment performed best. But that's doable only if they have a real marketing dept - if not, forget it. It's a pain in the a...
Voila, that's my 2 cents for this neat little site. :-)
Renee
http://www.easthampton.com
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