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Johan Oun's review of inexpensivescrubs.com
By Johan Oun
Contributing Writer
Article Date: 12.10.02
Sorry to hear that you dropped in Yahoo
rankings. However your express inclusion as I understand it
was to the directory part of Yahoo, NOT to the search part now
powered by Google, so your
shop will still be seen in the directory part under the category
you picked at Yahoo.
Now to your site:
First about your metatags. I only examined your main page.
Your title, description and keyword tags are all closely the
same this is a big waste and also incorrect.
The title tag should not be longer than about 60 characters
it will show up as headline with many Engines and Directories.
The description tag shows up as a sub-header on most Engines
and should be a short, catching description of your site and
the benefits it
offers.
Keywords tag is ok.
Now to the feel and look of your site.
I am sorry to say that there is a amateur warning bell ringing
when I see your pages.
Here are some hints how to avoid amateur warning.
Do not use a mixture of fonts, font sizes and colors in your
texts and headers. My advise is to use Arial which is easy to
read and also graphically nice to watch. Use style sheets to
describe the fonts, place them in a separate include-file so
that it may be easily changed and supported.
Pictures should have an alt-text that shows up when you point
at them with the mouse. This has two advantages, you add extra
content to your picture and Spider engines will index the words
you pick in your alt-text. Also good fore voice-based browsers
used by blinds.
The shadow plates of many pictures does not fit and show up
correctly, it gives a bad impression, people might think that
it reflects the standard
of the clothes you sell.
Hide your counter, it's good for you to have for statistics,
but why tell visitors that your site is not very much visited
or popular.
On your main page you have pictures of credit cards but no link,
make a link to your order-information.
I am sorry to say that there are lots of more things to do,
to get your shop up to a professional level, I suggest that
you contact a professional web designer if you can afford it.
Johan Oun
Editor www.topsitepromote.com
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