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Richard Jay Silverman's review of inexpensivescrubs.com
By Richard Jay Silverman
Contributing Writer
Article Date: 12.10.02
I've just finished viewing your site.
For what it's worth I would like to first point out
that it's a nice little professional site with easy
navigation.
But, I saw some glaring problems from a sales
& marketing stand point. Some very large some
very small.
1) You have no special offers with a call to
action, like limited time offers, closeout deals, monthly offers,
and new arrivals.
2) You offer no way to leverage your best resources
(happy customers) with an affiliate program. Turn your customers
into resellers. Offer them a free pair of scrubs for every 4
sets of scrubs bought by referrals or 5% of each referrals sales.
Something to turn them into sales people. Believe me if they
buy more than once from you they like your product and are just
looking for an excuse to tell someone. I have 600 people signed
up for my affiliate program. Only 30 do any selling but I'm
glad to pay.
3) Where is your monthly newsletter. How do
people sign up to get deals? My sites started as blanketsleepers.com
and ezAutoCare.com 4 years ago I still have people buying from
me as LowPrice4u.com and now my email Newsletter the "LowPrice4u
Lowdown" goes out every 3 weeks to a month to 24,000 previous
customers! Today I did over $1000 in sales to previous customers
(and it was a slow day!)..
4) How long do scrubs last (2 - 3 months) do
you send out remind emails saying.....Hi they must be getting
worn out we have your size and style ready for you, order replacements
right now and we will take off 10%.
YOU CAN NOT EXPECT THEM TO HAVE BOOKMARKED
YOUR SITE OR REMEMBER YOUR NAME.
5) Where do you advertise. No where from what
you've told me.
You need affiliates page with providers of Medical
equipment, so you can trade links.
Does your manufacturer have a Website. Can they
put you as the link for retail purchases on the web?
How about advertising in the ezines for the following
non-union groups like: Clean room workers, EMTs,
Repertory Therapists, Chiropractors, Dental assistants,
Medical Students.
7) Why aren't you advertising on the other
pay per click engines, The traffic is not as large but it can
be much more targeted and a lot cheaper. I ran a simple report
on the word scrubs on one of them and found the following:
Keyword |
7
Days |
|
scrubs |
280 |
33
clicks @ $0.08 |
| nursing
scrubs |
37 |
4
clicks @ $0.01 |
medical
scrubs |
27 |
4
clicks @ $0.03 |
uniform
scrubs |
20
|
|
hospital
scrubs |
20 |
4
clicks @ $0.02 |
cotton
scrubs |
18 |
|
discount
scrubs |
14 |
|
barco
scrubs |
12 |
|
nurse
scrubs |
11 |
|
maternity
scrubs |
11 |
|
wholesale
scrubs |
10 |
|
scrubs
uniform |
10
|
|
embroidered
scrubs |
8 |
|
| surgical
scrubs |
5
|
|
No one is even bidding on these and this is your customer base!
1 cent a click has to be worth it!
8) You need to change the catch phrase and
push it more how about something like: "InexpensiveScrubs where
professional is now affordable."
9) put alternate text on all your images so
when spiders do get to you, will rate higher.
Let me state that your site has good navigation,
a professional look, and I think quality product.
But building a better mouse trap will not send
customers to your doors!
Richard Jay Silverman
http://www.LowPrice4u.com |
