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Robin Nobles's review of inexpensivescrubs.com
By Robin Nobles
Contributing Writer
Article Date: 12.10.02
I'm going to concentrate on the <head> section of the
page --
<title> Scrubs | Nursing Uniform | Scrubs Nurse Uniform
| Medical Uniform Scrubs for Nurses, Doctors, Vets, Medical
Nursing Students, Fund Raisers </title>
The title is just a listing of keywords, rather than a captivating
title. Try reading it out loud. It's not easy to read. Searchers
are such "scanners," and they scan through a title, and if it's
a little difficult to read, they may skip to the next site.
I would rewrite the title and make it focus on whatever the
most important keyword phrase for the site is -- and make the
title tag drag me into the site!
<!--> scrubs, nursing uniform, nurse uniform, medical
scrubs, nursing scrubs, nurse scrubs, nurses uniform, hospital
scrubs, hospital uniform, surgical , scubs, doctors, discount,
cheap, pants, tops, shirts, lab coat, labcoat , wholesale, retail,
distributor, healthcare, physician, veterinarians, student,
warmup jacket, dentist, vets, aides, inexpensive, low cost -->
You can get rid of the comment tag, since none of the major
engines consider the contents for relevancy. It's doing you
no good.
<META name=> "keywords" content="scrubs, nursing uniform,
nurse uniform, uniforms, medical scrubs, nursing scrubs, nurse
scrubs, nurses uniform, hospital scrubs, hospital uniform, surgical
, scubs, doctors, discount, cheap scrubs, pants, tops, shirts,
lab coat, labcoat , wholesale, retail, distributor, healthcare,
physician, veterinarians, student, warmup jacket, dentist, vets,
aides, inexpensive, low cost">
I'm a "focus focus focus" sort of optimizer. I would get rid
of all of the keywords except the most important keyword phrase
for that particular page, plus a few synonyms. I wouldn't try
to list a bunch of keywords. The keyword META tag holds very
little importance these days, and including a keyword or phrase
in that tag and no where else on the page is NOT going to get
you a good ranking for that page.
<meta name=> "description" content="Scrubs Nursing Uniform
| Scrubs Nurse Uniform | and Medical Scrubs Uniform for Nurses,
Doctors, Vets, Medical Nursing Students, Fund Raisers">
Though many engines don't use the description META tag in the
search results any more, I would still create a captivating
description designed to pull in traffic and not just list a
series of keywords.
Of course, you'll want to use your most important keyword phrase
in all three of these tags above -- toward the beginning of
each tag.
<META NAME=> "revisit-after" content="15 days">
If you use this tag, will the robots revisit after 15 days?
Nooooooooo. The robots will visit on THEIR schedule (regretfully).
I have had optimizers tell me that using this tag will cause
the spider to remain on the page longer, but I have never tested
that concept out myself and have no real proof.
<META NAME="ROBOTS" CONTENT="ALL">
No reason to use this tag -- unless you tell the robots to stay
out, they will all come in. :)
<META NAME> ="rights" content="Copyright Inexpensive Scrubs.
All material, text, and graphic images contained herein is owned
by Inexpensive Scrubs. 2002"> <meta> http-equiv="Content-Type"
content="text/html; charset=iso-8859-1">
I would delete the last two META tags -- they're not necessary
to the page, and you're already using a copyright notice at
the bottom of the page.
I believe in keeping the head section of the page as simple
and clean as possible.
Hope this helps!
Robin Nobles
http://www.academywebspecialists.com
http://www.searchengineworkshops.com
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