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Tom's review of inexpensivescrubs.com
By Tom
Contributing Writer
Article Date: 12.10.02
Your site is very useable, but your layout needs work. Your home page should have more sales content and your links should be off the header. When your home page loads, the first thing you see are all the links to pages on your site. What your customer needs to see first is a confirmation that they are on the right site, then why they should do business with you. Instead of those color blocks, which are the same for both types of materials, show the garment. After all, that's what your customer is looking for. When ordering online it's easy to get the wrong size. Your return policy does not address exchanges.
Concerning your web search listing, you might consider hiring a company that works to help your rankings. Most search companies are changing and trying to optimize their income. This probably will continue for the next several months. Customer follow-up is the key here. A repeat customer will cost you less money than attracting a new customer. I would start an effective email campaign both to previous customers and new ones.
Tom
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