
Editor's Note
08.24.00
Hi Readers,
When Navneet Bundham, the author of this issue, sent me this
submission, "7 Reasons Why Your WebPages Aren't Indexed by Search
Engines," I enjoyed it because of its insight and detail.
As Navneet wrote in his email to me:
95% of websites that don't get properly indexed by the
major search engines have one or more of the following
faults. This information could save someone's career
or business.
Hope you too enjoy this issue.
Best,
Pete
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bgcolor="#003366" face="Arial" size="4">
7 reasons why your WebPages Aren't Indexed by Search Engines
1) Your links are embedded in JavaScript.
If your links are embedded in JavaScript, most of the Search Engines
will not recognize and index those pages. If you're serious about
getting a good position on Yahoo, AltaVista, Lycos and the main
engines, either put your links in simple html or make alternative
links at the bottom of your page just for the Search Engines. An
example of how this is done is in the Source code of
http://www.herbal-treatments.com.au/index.html .
2) Your pages aren't cross-linked.
Not all Search Engine Indexers visit your website from your index
page. If you haven't linked each of your pages with all your other
pages, you stand the risk of having engines indexing only one or
two of your pages. Just add text links at the bottom of your pages
to all your other pages.
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3) Are the html tags on your page in invalid sequence?
An html page has to have this basic structure:
<HTML>
<HEAD>
<TITLE>
<META name="description" content="">
<META name="keywords" content="">
</HEAD>
<BODY BGCOLOR=FFFFFF TEXT=000000 LINK=0000FF VLINK=800080>
</BODY>
</HTML>
I have noticed Search Engines AltaVista and Google completely
ignoring websites that have invalid html tag sequences. Also, when
you open an html tag, see to it that you close it too. For egg.
<font> requires that you have </font>, <table> requires a </table>.
Your browser may display it alright but if you want the page to be
indexed, check your code and put it in order. The only commonly
used tag you need not close is <br>.
4) Badly formed comment tags
If you have comments within your code and they are not formatted
according to the html specifications, indexers will not properly
parse the tags on your page, ignoring many important tags.
Example of properly formatted comment:
<!-- This HTML comment is correct. -->
Examples of bad comments:
<!- This HTML comment is badly formed. ->
<! This HTML comment is badly formed. >
<This is badly formed>
<!--This is badly formed--!>
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5) Are you using a Virtual Domain Redirection Service?
When you use an Internet Redirection Service to make it easy for
people to remember your website address, (http://yourname.hjgjhg.com instead of
http://www.geocities.com/asjhg/ajkhj/hjh.html for eg.) your website is displayed in a frame (even though it may not be
visible). When you do this, all your pages may not get indexed
and most of your keywords and meta tags won't get preference.
I suggest you use redirection services only to give people your
website address. Give your true
(http://www.geocities.com/jfhkha/ksjkjak) url , however long it
is, to the Search Engines and to link to your website.
6) Meta Refresh and Meta Robots tags
Check your code for the following tags between the <head> and
</head>.
1) <meta http-equiv="Refresh" content="0;
URL=http://www.somedomain.com/path/file.html">
This tag redirects to another page. If you have this tag in your
code, the indexer will usually completely ignore your website
altogether.
2) <meta name="ROBOTS" content="NOINDEX, NOFOLLOW">
This tag specifically directs robots to ignore that webpage. If you
have it in your code, remove it immediately. You can use it on pages
you want no Search Engines to index.
7) Are you using free website hosting?
Many free website hosts use various methods of enforcing their
advertising banners on your website. This sometimes causes wrong
and/or
incomplete indexing of your website. If you have repeatedly had
trouble
with getting your free website indexed, switch to providers that you
see coming up in results at the Search Engines, eg. Geocities, AOL,
Icestorm.com etc. Another option is to use the free account your ISP
gives you, or use a Student account as these are usually very Search
Engine friendly.
Navneet Bundham
navneet@panav.com
Panav Technologies
www.Panav.com - Leading the way in I-Commerce Development

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We at the Editorial
Team would like to thank all our readers for reading WebProNews.
We hope you find this information useful.
Peter Thiruselvam
Editor
The WebProNews Team
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