Editor's Note
07.17. 00

The quality of your website is determined by the experience of your visitors. Here 
is a helpful article on online monitoring services to assure the quality control 
of your website.

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bgcolor="#003366" size="3">Turn Online Visitors Into Customers

A good web site receives thousands of visitors a day. But how many of those
 turn into customers? People sign-up or buy when they feel comfortable with
 a web site. If it’s down, slow, or broken in any way, the visitor will usually be uncomfortable and go elsewhere.

Why? Well, do you like to shop in a retail store that is missing products, has
no customer service, or you can’t navigate? Probably not.

Many web sites have the equivalent of these situations, only they are represented
to visitors as problems with the site. Remember your web site does the talking 
for you and visitors make judgments strictly on their experience at your site. 
When things do work the way they should work, the sign-up or checkout 
process is simple, the product or service is not confusing, and the whole experience feels right--the result is customers.

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If this is the ultimate goal, corporate web site managers and web site owners must treat their web site with the same care they would a physical store or office. In the virtual world we don’t have store managers, but we do have a relatively new 
emerging business category: online monitoring.

Online monitoring services mind the site/store and make sure it’s open and ready 
to do business 24 hours a day, every day. These services can watch site
 performance, content, availability/reliability, and security. They can also provide
 site managers with immediate notification of problems via alerts. By watching 
a site from outside the firewall and not inside, online monitoring services identify problems that cannot be immediately seen from the inside.

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