Here are tips that you may find useful:
Line Format
Keep your ezine lines at or below 65 characters per line. This
will maximize the professional look. I receive many ezines
where there is one long line then a line with one or two words
and then a long line, then short line, etc. Using 65 characters
will work in most email browser windows without the longer
lines wrapping to the next lines.
Graphics/Characters
Keep the use of graphics or miscellaneous symbols and fancy
characters to a minimum. Remember that not all email browsers
are able to read things the same way. What may look great to
you might look like garbage in some other program.
Spell Checking
Please use your software's spell check process. If you are using
something like Notepad that doesn't have spell check then use the
one with your email program or run it through another program
that has one. It doesn't look very professional to publish a
document that has misspelled words in it. You be surprised how
many articles I receive for possible publication that have
misspelled words in them.
Test Mailing
When you have your ezine ready to go and you think it
looks great, send it to yourself before sending it to the
thousands on your subscriber list. It takes less than five
minutes to do this and can be well worth it. Every once and a
while, after I send it to myself, I will find that there is
this one or two lines of text that go beyond the 65 character
limit and wrap around to the next line because I missed a hard
return. Or something I thought I had centered isn't.
Check the links
I hate to get an ezine where I might see something interesting
and when I click on the link it doesn't work. So after you send
it to yourself, check all the links, especially the ones in your
advertiser ads. They are paying customers and you should insure
that their links work. In fact, as a matter of practice, I check
all ad links at the time I receive them whether they are submitted
by regular email or through a web based order form. That way if
there is a problem you can email the customer and make sure it
gets corrected way before it is ready to go out.
Send Courtesy Copies
I don't know how many publishers do this but back about a year
ago I started sending a courtesy copy of each issue, at the same
time as I sent the issue out to all subscribers, to all advertisers
in that issue and to any author whose article I might have used
in that issue. It may be a duplicate if they are a subscriber, but
in many cases they may not be. And when you get to a subscriber
base of thousands, you really can't keep track of who is and who
isn't a subscriber.
If you promote advertising from your web site, some of your
advertisers may not be subscribers. And as far as authors go,
there is a good chance that they may not be a subscriber if you
are on lists or groups where hundreds of authors send you their
work on a regular basis. I simple change the Subject to "Your Ad
in...." or "Your Article in..." and follow it with a "Thanks!".
Some of these may seem like things that you might normally do,
but you should get in the habit of doing them, especially those
involving the format and appearance of your ezine. All of the
above items make for good quality control and customer service!
