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May 29, 2000
iEntry Network
Search Engine 2000 Checklist
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Search Engine 2000 Checklist, "The Newsletter for Webmasters by Webmasters", is an
optional daily newsletter available only to those who submitted
their web site to the Jayde.com search engine.
Want your ad viewed by 500,000+ webmasters and site owners?
Search Engine 2000 Checklist is one of the most popular webmaster newsletters on the
web! For ad details and prices...
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Search Engine 2000 Checklist
Archive
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Search Engine 2000 Checklist
Check your web site for search engine readiness with this quick
overview about what to do and what not to do for effective listing
in the search engines. This list in and off itself is not the true
path to millions of hits, but it can help you towards the goal of
appropriate, effective search engine listings.
- Keyword Phrases
Identify your most important keyword phrases and design your site
around them. In our experience keyword phrases are much more
attainable than individual keywords for a high search listing.
In addition keyword phrases are more descriptive than single keywords
so they produce more targeted traffic. For example "Handmade
Furniture"
is not only more descriptive than "furniture" but is also easier to
get the top spot in search results.
- Title Tags
The title tag should be the first thing after the head statement and
should say what you do, not who you are. In most search engines the
title of your document carries a lot of weight, in many they are the
most important part of your document. Think of it this way - how many
times do you think "Tamara's Terrific Teas" is searched for? A lot
less than "organic tea", so which should be in your title tag.
- Where to Be Listed
We believe that the most important place to be listed is in Yahoo! Pay
very close attention to the instructions and write a description with
zero hype if you are lucky, you might get listed. Next we suggest
getting all your pages listed in the Inktomi database that handles
the spill over search results for Yahoo! and also powers HotBot,
Direct Hit, Canada, Anzwers, and others. Finally we suggest getting
all pages listed in The Open Directory Project, AltaVista, Infoseek,
Lycos, Excite, Northern Light in that order.
- Getting into Inktomi
We've noticed that it's easier to get listed in Inktomi if you submit
your pages to Canada or Anzwers then if you try to add them to HotBot
itself. If you get them into the Inktomi database they'll show up in
HotBot searches in around 7 days.
- Keep Good Records
Where is your site listed/not listed? When is the last time you
submitted to Yahoo? Where is the majority of your search engine
traffic
coming from? These are questions you really should know the answer to.
Refer logs help here, if you don't have access to them get your
hosting
provider to set them up for you. If they won't - change providers,
they're that important.
- Check Out the Competition
Now, I'm not abdicating stealing another site's title, tags, etc. but
you do need to check out the sites at the top of the search engines
for your chosen keyword phrases. This can show you not only what they
are doing right, but can also give you insight into how the search
engine works. Make sure you check out the top 2 or 3, as examining
only the first result can sometimes be misleading.
- Make a "SiteMap" Page
One very simple idea is to include a page on your web site that has
links to every page on your site. This way you can submit this page
to search engines with good spiders to get all of your pages listed
without having to submit them all individually. As an added benefit
some search engines like Excite seem to favor lists of html links with
descriptive titles.
- Use those Alt Tags
At least half of the large search engines index Alt tags, if you are
not effectively using them you're loosing ground to the competition.
This does not mean keyword stuffing though - give it a little thought
and come up with alt tags that are descriptive as well as effective.
One new thing we've been fooling around with is alt tags not only for
pictures but also for hyperlinks.
- Make use of Heading Tags
A few of the large search engines rank words inside of <H1> </H1> very
highly. Our recommendation is to put your keyword phrase inside of a
heading tag near the top of your page. With a little work you can
usually work it out so that it is aesthetically pleasing and if not
there is always cloaking.
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Expert in your field? We're looking for ARTICLES on web site design
and development, promotion, positioning, and e-commerce. Articles
should be in the 700 to 800 word range and include a 2 line promotion
of the author's site. Send submissions to: Kevin@webpronews.com
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Sincerely,
The Search Engine 2000 Checklist.com Team
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