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      May 26, 2000





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Getting The Most Out Of Your Ezines, "The Newsletter for Webmasters by Webmasters", is an optional daily newsletter available only to those who submitted their web site to the Jayde.com search engine.

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Getting The Most Out Of Your Ezines
Archive


Today's Featured Article
Getting The Most Out Of Your Ezines
by Michael Southon


Do you read all your Ezines? Or do you file them away in special folders and then forget about them?

I used to be like that.

When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.

But I soon became complacent about it. If anything, the 60-odd newsletters I was receiving each month became a burden. I was suffering from 'information overload'.

Ezines contain a wealth of information. Every week, in hundreds of newsletters across the Web, experts share with their readers the latest tips, techniques and resources they're using to succeed in the world of online business.

But if you don't have a system for processing and organizing that information, you'll quickly become overwhelmed by it.


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Here's the system I use:
  1. Open a Word document. At the top of this Word document, type in 15 to 20 'Information Categories', one per line. These are the categories I use:
    • Affiliate Programs
    • Auto-Responders
    • Banner Advertising
    • e-Commerce
    • e-Book Promotion
    • e-Book Publishing
    • Email Marketing
    • Ezine Advertising
    • Ezine Articles, Writing & Publishing
    • Ezine Promotion
    • Ezine Publishing
    • Free Software
    • Internet Marketing
    • ISPs
    • Link Exchange
    • PC Tips
    • Search Engine Positioning
    • Traffic Building
    • Web Hosts
    • Website Design

  2. Using the 'Style Box' at the far left of your Tool Bar, make each Information Category a 'Heading 1'.

  3. When you see an ezine article that contains valuable information, highlight it, copy it, and paste it under the appropriate 'Information Category'.

  4. Highlight the title of the ezine article and using the 'Style Box', make it a 'Heading 2'.

  5. Now go to INSERT | INDEX AND TABLES and insert a 'Table of Contents'.

  6. You'll find that your 'Information Categories' appear as Chapter Headings and the title of the ezine article appears as a Section within a Chapter.

Notice that the page numbers at the far right of your Table of Contents are hyperlinked; you can go to any ezine article with the click of a mouse.

This Word document will become your personal 'Web Marketing Encyclopaedia'. It will contain everything important that you've ever read in an ezine. Isn't that better than having that information scattered amongst 20 or 30 ezines?

When you have in place a well organized system like this, it changes the way you view new information. Instead of feeling overwhelmed by new information, you'll simply place it under the appropriate Information Category.

And when you need that information, instead of searching through dozens of folders in your email client, you'll know exactly where it is. This system has saved me an enormous amount of time.

Eventually you'll end up with a large document that contains as much valuable information as any web marketing book. And it'll be much more up to date!

 

Michael Southon is the publisher of 'The Free Directory of Ezines' He is also the Editor of 'FreeZine Express', a twice-monthly newsletter that brings you details of new Ezines added to the TFDE as well as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to:
FreeZineExpress-subscribe@topica.com

 
Expert in your field? We're looking for ARTICLES on web site design and development, promotion, positioning, and e-commerce. Articles should be in the 700 to 800 word range and include a 2 line promotion of the author's site. Send submissions to: Kevin@webpronews.com
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The Getting The Most Out Of Your Ezines.com Team
 

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