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My 3 "Must Use" Secrets for Big Fat Subscriber Lists, by Mark Joyner of ROIbot

It seems like everywhere you turn these days some marketing guru is recommending you start your own email newsletter. I don't have a problem with this. Indeed, I know it's one of the most powerful marketing tools around.

The problem is, you need a massive list before it will really start to pay off. I mean in the thousands. Of course, the effectiveness of your list depends upon how much your reader trusts you as well, but you can't argue about the power of numbers.

My aim here is to help you build up the size of your list. These are some of the tricks I have personally used to build up lists with more than 100,000 subscribers. That won't happen to you overnight, but these tips will get you on the right track:

1. GIVE THE SUBSCRIBER A *REASON* TO SUBSCRIBE

Several psychological studies have demonstrated that giving someone a reason to comply to your request will greatly increase their chances of compliance. And the reason doesn't even have to be good! Amazingly, just using the word "because" will increase your response.

2. REALLY "SELL" THE CONTENT OF YOUR NEWSLETTER

People don't know whether your newsletter contains pure junk or gold. You could have the greatest, most informative newsletter in the world - if you don't *tell* them, they will never know.

Now, here's the key. You don't want to tell them yourself "my newsletter is the best". No one will believe you. The best way to let people know how great you are is to have someone else tell them for you!

You should get a testimonial or two about the content of your newsletter and use this to "sell" the content of your newsletter.

3. PROVIDE AN INCENTIVE TO SUBSCRIBE

How many people offer a free newsletter? No one can know for sure, but I'll tell you that the answer is: "too many"!

What is *unique* about what you offer? If you tie your subscription into being able to access something unique, I promise your subscriber rate will go through the roof.

Can you offer a free service? Can you offer a free download? A free (and unique!) report? Access to some exclusive information?

Generate curiosity in your potential subscriber. People are inherently curious and it is painful when curiosity is not satisfied. Set it up so subscribing to your newsletter is the only thing they can do to satisfy that curiosity.

Now, let's put this all together. Here is an example of a "call to subscribe" you can use that puts all three principles together. Put this above your subscription form for one week and I predict your visitor-to-subscriber rate will *at least* triple:

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"Web Pro News is fantastic.

"It's one of the very few newsletters I actually read every time." - Mark Joyner of ROIbot

Subscribe right now; because, for a limited time you will be given instant access to the powerful report: "My 3 'Must Use' Secrets for Big Fat Subscriber Lists".

And you'll get more great tips like this in each and every issue.

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This should be enough to get you started. Sit down right now and brainstorm. Think of at least 5 ways you can apply these principles to your newsletter subscription process. Pick the best ones and apply them *today*.

Don't be afraid to test several. Get a good log file analyzer and keep an eye on your visitor to subscriber rate. Always use whatever you know is your best as a fall-back.

If you don't want to change this on all of your pages, no problem! Try a tool like FrontPage that allows you to insert a "server side include". This way, you can change one file on your site and it will change all of the text on your site that "includes" that file. This is a major time saver.



Article by Mark Joyner, CEO of Aesop Marketing Corporation and creator of Swiss Army App, 1001 Killer Internet Marketing Tactics and ROIbot, a unique advertisement tracking service. For more information on these products or services, please visit:
www.foreverweb.com
www.roibot.com

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