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Editor's Note
02.22.01

Ms. Seymour article, Building Your Business with FREE
Tutorials, is a good article with excellent tips. Free tutorials
often draw me to a site. If the site has quite a few good tutorials
which I feel would be important to read at a later date, I bookmark
the site. There are many other people on the Internet also looking
for tutorials to enhance their knowledge. If you have expertise
in a particular field, writing free tutorials may be a good way to
enchance your site and credibility.

Best Wishes,

bgcolor="#003366" face="Arial, verdana" size="4">Building Your Business with FREE Tutorials

Divide your tutorial into four or five (or however many
it takes) steps; then set them up at an autoresponder.
If you sell home decorating items, you could set up a
tutorial to paint a piece of furniture in this manner:

Step 1 - Preparing the Piece
Step 2 - Choosing the Right Paint
Step 3 - Painting the Piece
Step 4 - Maintenance

After you divide these into steps, set it up at the
autoresponder for the each step to be sent out two or
three days apart. This works better than one complete
mailing because it keeps your name and business in the
mind of the prospective customer longer and he will be
more likely to buy your products.

Free Autoresponders:

http://www.getresponse.com/?34218
http://newbieclub.com/cgi-bin/sgx/d.cgi?ottofree-web_success
http://www.sendfree.com/
http://www.aweber.com/

Have a look at these and decide which you prefer. If
you don't like any of these, there are plenty more.

When you set up your tutorials at the autoresponder,
don't forget to put a couple points of interest about
your site/business. You also want to make sure you
have a little thank you note preceding the tutorial.
Introduce yourself, say thank you and encourage the
prospect to ask questions or visit your site for more
information. This will help to build a relationship
with the customer and to build your reputation also.

After everything is set-up, the next step is promoting
your tutorials. This you would do in the same way as
promoting other things.

Email Signature:

FREE 4-day tutorial on painting furniture!
http://whateveryoururliswouldgohere

Announce it on message boards & discussion lists
(if allowed) Make sure you read all rules before
posting. If you cannot post it, then add it to
your signature.

Announce it in your ezine and on your homepage.

Post it on the appropriate announcement lists.

Add it to your ad swaps and free classifieds.

Put it on your business cards.

Add it to your resource box, if you write articles.

Post it to newsgroups.

Use your imagination and see how many different ways
you can come up with to get the word out about your
tutorials. These tutorials will go a long way in
building your reputation, your business and you!

Expert in your field? We're looking for ARTICLES on web site design and development, promotion, positioning, and e-commerce. Articles should be in the 700 to 800 word range and include a 2 line promotion of the author's site. Send submissions to: Pete@WebProNews