New Email Marketing Tool....
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Editor's Note
02.16.01
Hello Webmasters and Webmistresses,
All of you involved in internet businesses should check out this
new online eMarketing forum. You will find lots of tips and ideas
about affiliate program, web marketing, search engine positioning,
eMarketing software and more. Just click
here.
"Hey, Why Are You Recording My Name?," is a good article on
personalizing emails. I hate filling out those forms that asks
everything from my dog's middle name to the last time I had
squirrel for lunch. It turns people off and they quickly click
away. However, when I get personalized email, I am much more apt
to click on it than one which has a general subject heading. At
least in my case, personalized emails makes a huge difference in
which email I will choose next. Are there others like me? I
think so. Personalized emails could make a difference in your
marketing efforts. This is the subject of today's WebProNews.
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bgcolor="#003366" face="Arial, verdana" size="4">How To Double Your Sales With Email
Which email are you more likely
to read: one with your name on it
or one without? Chances are, you will choose the former. Well, you
are not alone. Statistics have shown that people are more than
twice as likely to open and read an email that is personally
addressed to them. But how can you benefit from this fact?
Personalize your emails!
Whenever you send
emails to your prospects or ezine subscribers,
have their names appear on the subject headings. This simple tip
can easily double your earnings.
But wait, how are
you going to get them to "willingly" tell you
their names?
If you run an ezine
(which is an absolute *MUST* for your online
success), your primary goal is to get the email addresses of your
potential subscribers. Don't try to ask for their first names,
last names, gender, age, or any other personal information.
With the increasing
number of online scams, it is not difficult
to see why people hate to divulge their personal data, especially
on their first contact. Why should they? They hardly know you. You
should be happy if they are willing to give you their email
addresses. Ask for anything more and they may not even subscribe!
Easily add audio to your bulk email marketing campaigns...
"What Alan? I thought you just said we should personalize our
emails? How can we do so without asking for their names in the
first place?"
You can, and you should
ask for their names. But not on the first
contact.
An example always
makes things clearer. Take a look at
http://www.profitjump.com. You see that I only ask for the email
address of those who wish to subscribe. Once they enter their
email addresses and hit the "Subscribe" button, the real action
begins...
Notice that I say
all new subscribers will receive 3 free gifts?
After I've received their subscription requests, I send them a
"Thank You" note. This note also tells them how to get their
free gifts -- by simply replying to my autoresponder. This time
they will be emailing me using their email programs, which are
usually configured to include their names. The second "free
gift" request email that I receive from them will now contain
their names. Bingo!
Even if they don't
reply to my autoresponder, I still get their
email addresses. :-)
Still can't figure
out how this works? Then see it in action!
Just go to http://www.profitjump.com
and do a subscription
request. You'll get the picture in a minute.
Now I'm not going
to leave you hanging there. You can
implement what I've done right away. Here are the resources:
1. To set up a form
page (where subscribers give you their
email addresses):
http://www.cgi.tj/scripts/alienform/
- What I use.
http://www.cgi-resources.com
- Choose from a collection of CGI scripts.
2. Autoresponder:
http://www.profitjump.com/response/
- Powerful features, yet easy to set up.
3. Software to organize and send your personalized emails:
http://www.group-mail.com
- Will solve many of your email management problems.
When you ask for names
right from the start, your potential
subscribers become defensive and may even reconsider
subscribing to your ezine. Or they may just give you fake
names which really defeats the whole purpose. Don't let them!
Ask for their names only after they have subscribed. It is
usually easier that way.
Remember: More Subscribers
+ Personalized Emails = Double Your Sales!
Increase your profits, strengthen customer service and send your
marketing pitch to new markets all through a powerful new medium...
Bulk Email Marketing
ABOUT THE AUTHOR
Article by Alan Yap, founding editor of ProfitJump.com.
Learn the "unconventional" tricks that he uses to grow his ezine
to 4,000+ subscribers in just 2 months! Visit http://www.profitjump.com
or subscribe
at subscribe@profitjump.com and receive a Mystery Gift, guaranteed.
We at the Editorial Team would like to thank all our readers for reading WebProNews. We hope you find this information useful.
Peter Thiruselvam
Editor
The WebProNews Team
Try software free: http://www.roibot.com/w.cgi?R16915_web0215
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