Editor's Note
01.31.01

Hello Webmasters and Webmistresses,

 Just picture it... Your office is teeming with enough people to personally handle every customer who clicks to your site. Your people are so skilled at listening to what the customer is saying and suggesting products based on how the customer is behaving that they take care of business just like a real store. That’s not likely to happen any time soon, but there is a way for you to give your customers effective targeted product recommendations in real-time. Today’s sponsor, Be Free can deliver you the ultimate in product recommendation technology. If you’re looking for a simple way to increase your revenue without investing in costly hardware and software, see what Be Free’s BSELECT Onsite (SM) can do for your business.

http://www.befree.com

Best Wishes,
The WebPro Team



bgcolor="#003366" face="Arial, verdana" size="4">Product Recommendation Technology

It would be easy to sell people things if you knew what they already have, what they need, and what they have an overwhelming desire to blow 500 bucks on. That’s where product recommendation technology comes in. You know the game. You have to painstakingly analyze customer response cards, overall market trends, and the word on the street. That means you spend a lot of time and effort, but you still don’t know what your customers really want.

Those were the dark times of personalization technology. BSELECT Onsite uses the latest innovations to automatically analyze clickstream and purchasing information to give your site visitors relevant recommendations. It follows your customers through their visits to collect the data needed to predict what they might buy next, without violating their privacy. Once it has all the data it needs, BSELECT Onsite can make real-time recommendations that appear on your site as an image, text or an HTML link.

Intelligent Tracking

BSELECT Onsite learns with every customer interaction. When customers come to your site, BSELECT continually learns from, and adapts to their behavior. Each successive interaction updates the model in real-time, so it can adapt to new trends automatically and can process large amounts of data with high scalability and speed.

Relevant Results

BSELECT uses relevant data to make personalized recommendations. It processes clickstream info to see exactly where your customers go and what they’re interested in. While not required, you can also create rules for the recommendation engine to follow. That means you can customize BSELECT’s recommendations to suit current promotions, inventory levels or business goals.

Hosted Solution

You don’t have to worry about purchasing expensive hardware and software to handle this kind of technology. BSELECT is a hosted solution, which means Be Free takes care of everything on their servers. No need to worry about increasing maintenance costs. All you have to do is paste the HTML tags into your existing web site. You can be up and recommending in one week. 

Click here for more information: http://www.befree.com


bgcolor="#003366" face="Arial, verdana" size="4">Anonymous


Perhaps most importantly, the process is anonymous. Everyone is understandably worried about the shocking lack of privacy in the Internet age, but you don’t have to violate privacy to sell someone a product you think they need. BSELECT puts the consumer’s privacy first by tracking visitors anonymously and by putting the consumers in control of their own data. There are no links to personal information in consumer profiles, so no one will have access to anything they shouldn’t see. In addition, yourcontrolpanel.com lets the customer control the flow of information as well. If they are so inclined, your customers can choose to limit or end the profiling process entirely by opting out. You won’t have to worry about compromising anyone’s privacy.

Click here to learn the BSELECT Onsite advantage: http://www.befree.com


30 Day Trial Offer

Give your visitors what they don’t even know they want yet. Discover how BSELECT Onsite will add more power to your personalization strategy with their 30 day trial offer - simply implement by March 31, 2001. If you’re not fully satisfied with the results, the first month is free* and you can walk away with no further obligation. *Activation fee applies

Visit the link below to learn more about BSELECT Onsite and to see what they can do for you!

http://www.befree.com/

Analyzing clickstream and purchase behavior is the best way to predict what your customers want, and BSELECT has the technology to do all this complex tracking and analysis with zero hassle on your part. Visit Be Free to see how much you can increase your revenue with BSELECT Onsite. 

http://www.befree.com


The Product Recommendation Technology Team

Expert in your field? We're looking for ARTICLES on web site design and development, promotion, positioning, and e-commerce. Articles should be in the 700 to 800 word range and include a 2 line promotion of the author's site. Send submissions to: Pete@Product Recommendation Technology

  
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