WebProNews - Archive June 2017

Facebook Reaches a New Milestone - Two Billion Users!
Facebook has surpassed the two billion-user milestone, doubling their number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public.
Date: 2017-06-29


$48.2 Billion Lost Due To Fraud. Are Your Attempts to Combat Fraud Effective?
In the early days of online payments, fraud was committed by teens looking to impress their friends by getting products for free using stolen credit card details or their parents' credit cards. But fraud has since matured into a multi-billion dollar industry complete with advanced technology and international cyber criminal networks.
Date: 2017-06-28


Instagram’s New 'Favorites' Feature Aims to Eliminate the Need for 'Finstagram'
Instagram had been testing a new feature with which users can now create a list of friends. Called Favorites, users can now share posts with a smaller group of people rather than all of their followers. The feature is an upgrade to old social network friend lists.
Date: 2017-06-27


Great Webinars: Or Are They?
We crunched the numbers on more than 16,000 webinars to identify the tactics that lead to unparalleled user experience. In the 2017 ON24 Webinar Benchmarks Report, we share the metrics behind engaging webinars, including:
Date: 2017-06-19


Great Webinars: Or Are They?
We crunched the numbers on more than 16,000 webinars to identify the tactics that lead to unparalleled user experience. In the 2017 ON24 Webinar Benchmarks Report, we share the metrics behind engaging webinars, including:
Date: 2017-06-16


New Facebook Badge Connects Elected Officials With Their Constituents
Facebook has now expanded its Town Hall concept, which allows people to reach out to their elected officials, as it came up with a dedicated feature for politicians themselves.
Date: 2017-06-15


How Robust Transaction Details Increase Online Merchant Sales
Running a successful business takes up a lot of your time and energy. Handling everything that comes your way can require the speed and dexterity of a juggler. With the demands of multi-channel retail and e-commerce alone, today's merchant must keep a lot of balls in the air at the same time.
Date: 2017-06-14


Ways to Effectively Promote Your Business With Video Marketing
From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can.
Date: 2017-06-13


Out Now: Webinar Benchmarks Report 2017
We crunched the numbers on more than 16,000 webinars to identify the tactics that lead to unparalleled user experience. In the 2017 ON24 Webinar Benchmarks Report, we share the metrics behind engaging webinars, including:
Date: 2017-06-12


How Mobile App Marketers Form Long-Lasting, Engaged Customers
Users who have had a great onboarding experience after an app download have a 90% likelihood to return to the app. Our data shows that this could also boost LTV of the user by up to 670%. The trick is to find ways to prolong your initial interactions with a new user leading to a perfect FTUE (First Time User Experience) priming them for a longer run with you.
Date: 2017-06-08


Don't Overlook Voice Search in Your Online Marketing Campaign
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches.
Date: 2017-06-08


How Smart Segments Target People Most Likely to Buy Your Brand
See our case study on how Lettuce Entertain You created a Facebook social media campaign resulting in increased diner visits and a big boost to their loyalty card program.
Date: 2017-06-07


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